Open Widow to meet with the world – Search 2.0 [Article from ET News 2008-01-14]

At the beginning of the year in 2008, Wikipedia was the one who gave surprise to the internet search world. The Wikia Inc., an enterprise with well-known online encyclopedia is the leader in web 2.0. Jimmy Wales, the co-founder of Wikia Inc. has recently introduced a new search engine to compete with Google search.
Wikia Inc. that was co-founded by Wales has successfully developed the basis of open sources based on the web 2.0 philosophy of “participation, share and group intelligence” and succeeded in building a new search engine platform through the cooperation work of search engine oriented engineers who finally created a product like Wikipedia.
It is now starting the ‘Search 2.0' era. The next generation search engines are being developed and poured into the market to succeed the fame of Google and Naver. Already the cyber world is heated-up with the search. Search has already established in the internet market as one of the leader. The internet industry has been saturated for several years and oligopolized by a few enterprises.
In accordance with the KoreanClick, 65% of the internet search market was shared by the two companies of Naver and Daum. And top 10 internet companies share over 85%. The market is in the growth stage passing from the dissemination stage.
In the internet field where the speed of technology development is very high, it is very hard to see more innovative services these days. None of the ‘killer contents’ has been introduced after the Daum Hanmail (1997), Daum Café (1999), Cyworld (2001), Naver Knowledge iN (2002), and Naver Blog (2003). The productive internet ecosystem is being disrupted.
In this kind of market environment Search must be one of the most influential parameter among many variables. Google and Naver implanted the firm belief that one can hold supremacy in the market with only one, search technology. The environmental intra-structure became ripe. The internet environment is being changed. High speed communication network is rapidly moving from wire to wireless. Internet tools have been diversified to TV and mobile phone. Desk-top PC is fading away and web-top world is fading in. The search engine is also evolving together with this trends.
The right answer for the future search technology that will lead the market is simple. It will be depended on the accuracy of the answer to the user’s question.
The future search trend would likely be processed three ways. First of all it is the ‘individualized’ search that gives artificial intellectual type of answers based on the s individual user history.
Secondly, ‘specialization’ that could provide rich and distinct information would be the general trend. The ‘3D reality based search technology’ is being focused as the audio files draw attention among the internet contents.
Lastly, the artificial intellectual search technology will be introduced to provide more accurate answer through processing of the collected information based on semantic web technology rather than providing the immediate type of answer.
Tony Kyung-il Lee, the President and CEO of Saltlux Inc. makes diagnosis, “During the year of 2008 a new paradigm of search will be formed through the commercialization of the next generation search service that will overthrow the currently existing search engines like Naver and Google.”