On last November 26, Saltlux Inc., one of the global leaders for information mining and semantic web technology has concluded a contract agreement with Straker Interactive Limited, one of the global leaders in the CMS and headquartered in New Zealand for the wholesales in the Asia-Pacific area of ShadoCMS a typical CMS product of this NZ company.
Straker Interactive, headquartered in New Zealand with branch offices in Australia, Ireland and the United State, is a Global CMS specified renowned company and is actively doing their global business through consulting services and application development for the distribution of multi-lingual intellectual CMS.
Through this contract agreement Saltlux will localize the ShadowCMS product and utilize it as a key module in the saltlux solution package in the form of OEM. Saltlux will have a more diversity of product groups with this activity and provide a wide selectivity to the customers/users.
Mr. Tony Lee, the President and CEO of Saltlux says, “Through this contract with Straker Saltlux will have higher competitiveness over the global competitors and Saltlux will not be shrunken even in the global trade depression and will be actively doing our business with a diversified product group of Saltlux to improve the Asian in addition to Korean market.”
Thursday, December 4, 2008
Sunday, November 2, 2008
Saltlux exports search appliance product to Japan
Saltlux Inc. (www.saltlux.com), one of the global leaders in the information mining and semantic web market, announced that the company exported [IN2]SearchBox, the Appliance product of the company to Japan in October period.
[IN2]SearchBox is a plug and play type product of hardware and software that could be easily installed and used. Saltlux exported of the product to Japan before the market launch in the home market of Korea. Saltlux’s Wholesale agents Ubitech of Orix group in addition to Lentech were the importer and marketer of the product in Japanese market.
[IN2]SearchBox enables to improve the accessibility and business efficiency because of its functions of automatic clustering and summarization integrated to the search engine platform. Because of this product companies will resolve may difficulties for management of information and document through these excellent functions. And one of the biggest attractions of this product is that it could be operated by non-IT experts with lower cost.
Mr. June-Hyung Ahn, the marketing manager of Saltlux commented, “[IN2]SearchBox was highly evaluated by the test users during our introductory period in Japan and may people showed interest and paid attention. Saltlux will try to meet the customers’ need based on our technology and know-hows.”
[IN2]SearchBox is a plug and play type product of hardware and software that could be easily installed and used. Saltlux exported of the product to Japan before the market launch in the home market of Korea. Saltlux’s Wholesale agents Ubitech of Orix group in addition to Lentech were the importer and marketer of the product in Japanese market.
[IN2]SearchBox enables to improve the accessibility and business efficiency because of its functions of automatic clustering and summarization integrated to the search engine platform. Because of this product companies will resolve may difficulties for management of information and document through these excellent functions. And one of the biggest attractions of this product is that it could be operated by non-IT experts with lower cost.
Mr. June-Hyung Ahn, the marketing manager of Saltlux commented, “[IN2]SearchBox was highly evaluated by the test users during our introductory period in Japan and may people showed interest and paid attention. Saltlux will try to meet the customers’ need based on our technology and know-hows.”
Tuesday, October 28, 2008
Saltlux Inc. was selected as 3rd Term Member Company for Korea Software Ecosystem
.Attempting movement to overcome the difficulties in the current international economic environment, the 3rd term of Korea Software Ecosystem launched at the Korea SW Industry Promotion Agency on October 8. “Korea SW Ecosystem Project” has started in 2006 based on the keywords of “Global”, “Mutual survival” and “Innovation”, supporting SW industries challenge toward global market through participations of the government, big, medium and small enterprises, Korea Microsoft.
11 companies were selected for the 3rd term member company based on the growth capability, business stability, transparency and globalization capability, and Saltlux won the best prize among these 11 companies. Mr. Tony Lee, the President and CEO of Saltlux delivered a speech at the launch meeting, representing all the 11 companies selected.
Tony said in the speech, “It is necessary to pay efforts for creation of the global standard and need continuous challenge to have SW industries developed. We hope that the value of the Korean software will be increased through mutual cooperation and accordingly growth by activation of the industry and the organization.”
Saltlux Inc. is one of the global leading companies in information mining and semantic web market. The company has been participating as the only the member company from Asia to FP6 (SUPPER Project) and FP7 (LarKC Project), the biggest European fund projects. Saltlux has exported [IN2], its proprietary search solution to European Union.
11 companies were selected for the 3rd term member company based on the growth capability, business stability, transparency and globalization capability, and Saltlux won the best prize among these 11 companies. Mr. Tony Lee, the President and CEO of Saltlux delivered a speech at the launch meeting, representing all the 11 companies selected.
Tony said in the speech, “It is necessary to pay efforts for creation of the global standard and need continuous challenge to have SW industries developed. We hope that the value of the Korean software will be increased through mutual cooperation and accordingly growth by activation of the industry and the organization.”
Saltlux Inc. is one of the global leading companies in information mining and semantic web market. The company has been participating as the only the member company from Asia to FP6 (SUPPER Project) and FP7 (LarKC Project), the biggest European fund projects. Saltlux has exported [IN2], its proprietary search solution to European Union.
Tony Lee invited to ISWC 2008 for a Speech on “Semantic Web in Asia: Example Use Cases”
Tony Lee, the President and CEO of Saltlux Inc, one of the global leader in semantic web technology headquartered in Seoul, Korea, will deliver a speech at the ISWC 2008 being held at Karlsruhe, Germany under the title of “Semantic Web in Asia: Example use cases”
Tony will introduce about the current status and the developmental possibilities of the Asian semantic web technology market by reviewing the commercialization use example cases that Saltlux carried out recently including Artificial Intelligence Mobile Service for KTF, u-City for Samsung SDS, Semantic search system for Korea National Archives, and other significant cases.
Some of the invited speakers are from Yahoo, Microsoft, and SAP.
Saltlux is participating to the ISWC 2008 as one of the Silver Sponsors.
Tony will introduce about the current status and the developmental possibilities of the Asian semantic web technology market by reviewing the commercialization use example cases that Saltlux carried out recently including Artificial Intelligence Mobile Service for KTF, u-City for Samsung SDS, Semantic search system for Korea National Archives, and other significant cases.
Some of the invited speakers are from Yahoo, Microsoft, and SAP.
Saltlux is participating to the ISWC 2008 as one of the Silver Sponsors.
Wednesday, October 8, 2008
A Global Review of the Semantic Web Industry
Today sees the publication of a new report by Boston-based David Provost. On the cusp: a global review of the Semantic Web industry (PDF) features David’s analysis of the space, informed by detailed conversations with representatives from many of its leading companies, and the picture he paints is an optimistic one.
From the Executive Summary,
“The Semantic Web is proving itself as a commercially competitive technology.
With every passing day, the vendors profiled in this report gather more evidence that drives this point home. For several years the Semantic Web has been portrayed as full of promise, yet real-world evidence articulated in plain, non-technical language has been in short supply.
…
At the most basic level, both early stage companies and seasoned, global companies are investing in the Semantic Web because of the clear role they see for the technology in the achievement of their overarching strategic objectives.
Intriguing possibilities are emerging, such as the role of ‘linked data’, Social Network Analysis and how the Semantic Web may aid this practice, and how the convergence of Natural Language Processing, Semantically enabled search, and the traditional publishing industry will play out. Time will tell, but the potential effects could be substantial.”
These views mirror those of other experts, such as the group assembled in Vienna last week. We are seeing repeated and sustainable shifts beyond academic discourse and experimentation toward sound strategic investments in Semantic Web capabilities that meet individual, organisational and federated needs moving forward.
When asked why he undertook the study in the first place, David responded;
“The Semantic Web is a difficult concept for non-technical people to grasp, and I wanted to write a plain-language report discussing the industry vendors, their products, and how these products are being used, as well as the business cases underlying highly visible, publicly accessible deployments like Calais, Twine, and Searchmonkey.”
The bulk of the report is given over to usefully normalised profiles of seventeen companies active in the Semantic Technology space today; seventeen is a small sample of the whole, but appears pretty representative of the most prevalent market segments (four identified as offering some form of Middleware; six offer one form of ‘platform’ or another; five are concerned with Natural Language Processing (NLP); four with database solutions; four are tackling ontologies; three profess significant search capability; two deliver consumer applications; and three host developer-friendly web services). Although superficially apparent from the breakdown above, a little more digging was required to see where each lay in relation to the current market split between semantics companies and Semantic Web companies; a split that Jim Hendler describes better than I. I am increasingly of the opinion that it is those companies that fully and unreservedly embrace the Web that will see the most profound transformative benefits. Without being truly ‘of the Web,’ the application of semantic technologies remains useful… but leads to merely incremental benefits.
The seventeen are;
• Aduna
• Calais [listen to my podcast with Clearforest CEO Barak Pridor]
• Cambridge Semantics [listen to my podcast with President and CTO Sean Martin]
• Dow Jones Client Solutions [listen to my podcast with Global Director of Semantic Technology Solutions, Christine Connors]
• Expert System [my podcast with Brooke Aker has been rescheduled, and should take place tomorrow…]
• Franz
• Mondeca
• ontoprise
• Ontos
• OpenLink Software [listen to my podcast with President and CEO Kingsley Idehen]
• Primal Fusion
• Saltlux
• Sindice [listen to my colleague Danny Ayers’ podcast with Richard Cyganiak]
• Thetus
• TopQuadrant [listen to my podcast with Chief Scientist Dean Allemang]
• Twine [listen to my podcast with Founder and CEO Nova Spivack]
• Yahoo! SearchMonkey [listen to my podcast with Peter Mika]
Ten of the featured companies are North American, six European, and one South Korean.
As the report notes;
“Importantly, some companies are beginning to focus on specific uses of Semantic technology to create solutions in areas like knowledge management, risk management, content management, and more. This is a key development in the Semantic Web industry because until fairly recently, most vendors simply sold development tools. In turn, customer organizations would use these tools to create solutions that suited their own internal needs. Obviously, this strategy limits the addressable market to those customers that have the knowledge, time, money, and motivation to invest in such a bottom-up approach.
By emphasizing solutions, vendors can more sharply focus their development and sales efforts.”
“Semantic Web technology and solutions based on this technology are competitive with ‘traditional’ Information Technology.”
“The Semantic Web industry is alive, well, and it’s increasingly competitive as a commercial technology. At this point, there are too many success stories and too much money being invested to dismiss the technology as non-viable. The Semantic Web is presently building a track record, which means the big wins and unanticipated uses are yet to come. In the meantime, adoption is occurring, and the early news is very good indeed.”
And put on the spot to briefly outline his take-home from the report, David concluded;
“The business value of the Semantic Web has moved away from being a debate to the point where the technology is proving itself to be commercially competitive. Increasingly, innovators, entrepreneurs, and business managers are beginning to understand how to recognize, define, and pursue the market opportunities made possible by this technology.”
Hear hear.
David’s report offers a useful snapshot across part of a nascent industry, and often provides more insight into the featured companies than can be gleaned by reading and re-reading their frequently opaque web sites. It would be interesting to see this effort extended to cover more companies (perhaps a job with which the Semantic Exchange could engage?), as well as some scope for greater critique where necessary.
From the Executive Summary,
“The Semantic Web is proving itself as a commercially competitive technology.
With every passing day, the vendors profiled in this report gather more evidence that drives this point home. For several years the Semantic Web has been portrayed as full of promise, yet real-world evidence articulated in plain, non-technical language has been in short supply.
…
At the most basic level, both early stage companies and seasoned, global companies are investing in the Semantic Web because of the clear role they see for the technology in the achievement of their overarching strategic objectives.
Intriguing possibilities are emerging, such as the role of ‘linked data’, Social Network Analysis and how the Semantic Web may aid this practice, and how the convergence of Natural Language Processing, Semantically enabled search, and the traditional publishing industry will play out. Time will tell, but the potential effects could be substantial.”
These views mirror those of other experts, such as the group assembled in Vienna last week. We are seeing repeated and sustainable shifts beyond academic discourse and experimentation toward sound strategic investments in Semantic Web capabilities that meet individual, organisational and federated needs moving forward.
When asked why he undertook the study in the first place, David responded;
“The Semantic Web is a difficult concept for non-technical people to grasp, and I wanted to write a plain-language report discussing the industry vendors, their products, and how these products are being used, as well as the business cases underlying highly visible, publicly accessible deployments like Calais, Twine, and Searchmonkey.”
The bulk of the report is given over to usefully normalised profiles of seventeen companies active in the Semantic Technology space today; seventeen is a small sample of the whole, but appears pretty representative of the most prevalent market segments (four identified as offering some form of Middleware; six offer one form of ‘platform’ or another; five are concerned with Natural Language Processing (NLP); four with database solutions; four are tackling ontologies; three profess significant search capability; two deliver consumer applications; and three host developer-friendly web services). Although superficially apparent from the breakdown above, a little more digging was required to see where each lay in relation to the current market split between semantics companies and Semantic Web companies; a split that Jim Hendler describes better than I. I am increasingly of the opinion that it is those companies that fully and unreservedly embrace the Web that will see the most profound transformative benefits. Without being truly ‘of the Web,’ the application of semantic technologies remains useful… but leads to merely incremental benefits.
The seventeen are;
• Aduna
• Calais [listen to my podcast with Clearforest CEO Barak Pridor]
• Cambridge Semantics [listen to my podcast with President and CTO Sean Martin]
• Dow Jones Client Solutions [listen to my podcast with Global Director of Semantic Technology Solutions, Christine Connors]
• Expert System [my podcast with Brooke Aker has been rescheduled, and should take place tomorrow…]
• Franz
• Mondeca
• ontoprise
• Ontos
• OpenLink Software [listen to my podcast with President and CEO Kingsley Idehen]
• Primal Fusion
• Saltlux
• Sindice [listen to my colleague Danny Ayers’ podcast with Richard Cyganiak]
• Thetus
• TopQuadrant [listen to my podcast with Chief Scientist Dean Allemang]
• Twine [listen to my podcast with Founder and CEO Nova Spivack]
• Yahoo! SearchMonkey [listen to my podcast with Peter Mika]
Ten of the featured companies are North American, six European, and one South Korean.
As the report notes;
“Importantly, some companies are beginning to focus on specific uses of Semantic technology to create solutions in areas like knowledge management, risk management, content management, and more. This is a key development in the Semantic Web industry because until fairly recently, most vendors simply sold development tools. In turn, customer organizations would use these tools to create solutions that suited their own internal needs. Obviously, this strategy limits the addressable market to those customers that have the knowledge, time, money, and motivation to invest in such a bottom-up approach.
By emphasizing solutions, vendors can more sharply focus their development and sales efforts.”
“Semantic Web technology and solutions based on this technology are competitive with ‘traditional’ Information Technology.”
“The Semantic Web industry is alive, well, and it’s increasingly competitive as a commercial technology. At this point, there are too many success stories and too much money being invested to dismiss the technology as non-viable. The Semantic Web is presently building a track record, which means the big wins and unanticipated uses are yet to come. In the meantime, adoption is occurring, and the early news is very good indeed.”
And put on the spot to briefly outline his take-home from the report, David concluded;
“The business value of the Semantic Web has moved away from being a debate to the point where the technology is proving itself to be commercially competitive. Increasingly, innovators, entrepreneurs, and business managers are beginning to understand how to recognize, define, and pursue the market opportunities made possible by this technology.”
Hear hear.
David’s report offers a useful snapshot across part of a nascent industry, and often provides more insight into the featured companies than can be gleaned by reading and re-reading their frequently opaque web sites. It would be interesting to see this effort extended to cover more companies (perhaps a job with which the Semantic Exchange could engage?), as well as some scope for greater critique where necessary.
Tuesday, September 2, 2008
Introduction of Owlim, Semantic Search Web Service
At the ‘Search Technology Summit 2008’, the search software technology conference held in the Hotel Intercontinental on September 2nd, Albert Ahn of Saltlux Inc commented, “With the current search engines the netizen are not able to see the forest for the trees. And Saltlux Inc is ready to launch the new search technology, the ‘topic rank’ for the improvement of this issue.” Albert continued to say that the topic rank will enable the netizen to visually recognize the relationships or connectivity of quantitatively huge amount of information full in the internet.
For example, when a netizen inputs a word ‘BEEF’ in the search window, the monitor show the 2 dimensional display of the related words such as ‘mad cow disease, or BSE’, ‘candlelight rally’ in the form of spider web just under the sear window. It has conceptual difference with current search systems where it shows sentences with the same input ‘word’ from blogs, cafés, or articles.
Netizen can recognize the connectivity with only inputting a certain ‘search word’. Albert explained, “One may recognize through utilization of topic rank without reading any newspaper articles that mad cow disease issue raised when Korean government approved beef import from U.S.A. in partial fulfillment of Korea America FTA and then candlelight rally has happened.”
Mr. Ahn clarifies that a netizen may naturally search in the monitor such words difficult to correctly memorize like ‘Creutzfeldt’, ‘Jacob Disease’, ‘vCJD’ when he searches ‘mad cow disease’ utilizing the topic rank technology. And the relationship or connectivity of each words may easily be understood.
This kind of concept service in under developed and will be launched by several companies including Saltlux Inc. (www.saltlux.com).
(Reproduced from DongA Science dated 09-03-2008)
For example, when a netizen inputs a word ‘BEEF’ in the search window, the monitor show the 2 dimensional display of the related words such as ‘mad cow disease, or BSE’, ‘candlelight rally’ in the form of spider web just under the sear window. It has conceptual difference with current search systems where it shows sentences with the same input ‘word’ from blogs, cafés, or articles.
Netizen can recognize the connectivity with only inputting a certain ‘search word’. Albert explained, “One may recognize through utilization of topic rank without reading any newspaper articles that mad cow disease issue raised when Korean government approved beef import from U.S.A. in partial fulfillment of Korea America FTA and then candlelight rally has happened.”
Mr. Ahn clarifies that a netizen may naturally search in the monitor such words difficult to correctly memorize like ‘Creutzfeldt’, ‘Jacob Disease’, ‘vCJD’ when he searches ‘mad cow disease’ utilizing the topic rank technology. And the relationship or connectivity of each words may easily be understood.
This kind of concept service in under developed and will be launched by several companies including Saltlux Inc. (www.saltlux.com).
(Reproduced from DongA Science dated 09-03-2008)
Tuesday, June 24, 2008
[IN2]-Best Product Award of the Year by Digital Times
SEOUL, Korea, June 24, 2008-Saltlux Inc. a leading semantic web technology and service provider for Asia yesterday announced that [IN2], the contents analysis mining platform was selected as the best customer satisfaction award product in the search solution area by Digital Times(http://www.dt.co.kr) for the 1st half of the year.
Based on the search 2.0 and semantic web technology, [IN2] shows superiority in quality through high quality language analyzer, rich multi-language resources, and text mining technologies over the existing retrieval engines that only list the search results without relationship.
[IN2] enables to search unstructured document units in a document such as tables, figures, graphs and motion pictures in addition to the structured knowledge stored in database. [IN2] also improves the information accessibility through providing the highlighting function of the documents by locating the right position in the retrieved document. It also enhances the knowledge utility through analysis of the knowledge characteristics and expanding to the related information.
The marketing manager of Saltlux says “Mining technology adapted [IN2] attracts interests of many enterprises who want to utilize and regenerate the knowledge information because of its automatic classification, clustering summarization and retrieval of information.”
[IN2] also enables individually customized information recommendation and context awareness based search service through intellectual retrieval induced by reasoning.
[IN2], GS certified last year, is able to provide the various solutionized structured module to customers and maximizes the service utilization through API (Application Programming Interface) and mash-up.
It also enhances the business efficiency and cost saving effects through service component recycling.
Mr. Tony Lee, CEO and the President of Saltlux says, “New technologies and paradigms are making the IT market changed as seen from the Gartner’s report that the top ten innovation technology for the period of 2008~2012 will include mash-up, social network, and semantic web. The new search needs created by these change of environment will be satisfied by [IN2] that is targeting ‘excavating the knowledge’.”
Based on the search 2.0 and semantic web technology, [IN2] shows superiority in quality through high quality language analyzer, rich multi-language resources, and text mining technologies over the existing retrieval engines that only list the search results without relationship.
[IN2] enables to search unstructured document units in a document such as tables, figures, graphs and motion pictures in addition to the structured knowledge stored in database. [IN2] also improves the information accessibility through providing the highlighting function of the documents by locating the right position in the retrieved document. It also enhances the knowledge utility through analysis of the knowledge characteristics and expanding to the related information.
The marketing manager of Saltlux says “Mining technology adapted [IN2] attracts interests of many enterprises who want to utilize and regenerate the knowledge information because of its automatic classification, clustering summarization and retrieval of information.”
[IN2] also enables individually customized information recommendation and context awareness based search service through intellectual retrieval induced by reasoning.
[IN2], GS certified last year, is able to provide the various solutionized structured module to customers and maximizes the service utilization through API (Application Programming Interface) and mash-up.
It also enhances the business efficiency and cost saving effects through service component recycling.
Mr. Tony Lee, CEO and the President of Saltlux says, “New technologies and paradigms are making the IT market changed as seen from the Gartner’s report that the top ten innovation technology for the period of 2008~2012 will include mash-up, social network, and semantic web. The new search needs created by these change of environment will be satisfied by [IN2] that is targeting ‘excavating the knowledge’.”
Thursday, June 12, 2008
Saltlux supplies Search solution to IDG Korea
SEOUL, Korea, June 13, 2008 –Saltlux Inc., a leading semantic web technology and service provider for Asia, today announced that the company will supply the integrated search solution to IDG Korea, one of the leading online information media group in Korea.
With this IDG Korea plans to give changes to IT World which is the company’s information media portal site acquired in 2005. Saltlux has suggested to IDG adding various contents such as people, market, documents, video, photo, etc. With this IDG expects reactivation of online information share through providing wider variety and in-depth information.
In addition, Saltlux will enhance the information accessibility of users through building the automatic functions such as core key word retrieval, document summarization and tagging/correcting/deleting the keywords. Based on this IDG Korea foresees that the users’ satisfaction of IT World will be improved due to the utilization of the needed search results as for the important information when the users make the decision.
[IN2] of Saltlux is search 2.0 based service oriented intellectual search platform and can be supplied by its component solutions unit and can be utilized to various fields as it has application of retrieval, mining, semantic technologies etc. High expandability and system integration characteristics of [IN2] Platform enable excellent cost saving effect due to its usability with connection of various other systems.
Marketing Manager of Saltlux says, “Users are confused because of the explosive increase of newer knowledge before they understand the existing knowledge. And they can not even search the right knowledge that they want from the tremendous amount of information. We hope that more companies could enhance their competitiveness and productivity through the experiences on [IN2]”
With a global network in 85 countries in the world IDG is a world leader in information media providing various products and services. In 2005 IDG Korea was established and acquired IT World to satisfy the IT customers’ information needs.
With this IDG Korea plans to give changes to IT World which is the company’s information media portal site acquired in 2005. Saltlux has suggested to IDG adding various contents such as people, market, documents, video, photo, etc. With this IDG expects reactivation of online information share through providing wider variety and in-depth information.
In addition, Saltlux will enhance the information accessibility of users through building the automatic functions such as core key word retrieval, document summarization and tagging/correcting/deleting the keywords. Based on this IDG Korea foresees that the users’ satisfaction of IT World will be improved due to the utilization of the needed search results as for the important information when the users make the decision.
[IN2] of Saltlux is search 2.0 based service oriented intellectual search platform and can be supplied by its component solutions unit and can be utilized to various fields as it has application of retrieval, mining, semantic technologies etc. High expandability and system integration characteristics of [IN2] Platform enable excellent cost saving effect due to its usability with connection of various other systems.
Marketing Manager of Saltlux says, “Users are confused because of the explosive increase of newer knowledge before they understand the existing knowledge. And they can not even search the right knowledge that they want from the tremendous amount of information. We hope that more companies could enhance their competitiveness and productivity through the experiences on [IN2]”
With a global network in 85 countries in the world IDG is a world leader in information media providing various products and services. In 2005 IDG Korea was established and acquired IT World to satisfy the IT customers’ information needs.
Sunday, June 8, 2008
Across Systems and Korean Localization Provider Saltlux Sign Strategic Agreement
Reseller and integration agreement deploying Across Language Server technology supports international customers
SEOUL, Korea, KARLSBAD, Germany and GLENDALE, Calif. – June 5, 2008 – Across Systems, supplier of the world's leading independent linguistic supply chain technology, and Saltlux, a leading localization service and linguistic technology provider for Asia, today signed a strategic partnership agreement. Saltlux will become a reseller for and integrator of Across Language Server technology, providing its customers with a comprehensive, centralized server platform for efficient translation workflow and processes. Saltlux will integrate Language Server technology into its own localization and translation service, as well as distribute and deploy it to customers.
In advance of the Localization World Conference, to be held in Berlin from June 9-11, executives from both companies met in Karlsbad to finalize details of the agreement before attending the conference, where both companies are major sponsors. Saltlux’s core business is to provide services and technologies for multilingual content and globalization. Saltlux gains rights to distribute the Across Language Server technology in Asia, including Korea, Japan and China, and through its subsidiaries in Europe and the United States.
Kyung-il Lee, president and CEO of Saltlux, said, “An efficient linguistic supply chain is a crucial element that adds value to our customers. With the Across Language Server, we bring them cost savings, process reliability, and quality improvement.”
The Across Language Server is a centralized platform for all corporate language resources that provides an end-to-end linguistics solution. Besides offering authoring assistance, translation memory and a terminology system, it also includes powerful project management and workflow controls. Its distinguishing feature is its ability to enable customers, agencies and translators to seamlessly work with the same data. Open interfaces enable the seamless integration of corresponding systems such as Content Management Systems (CMS) or Enterprise Resource Planning (ERP) solutions.
Across CEO Niko Henschen states, “This partnership with Saltlux is an important step to increase our presence in Asia. We are confident that we have chosen a great partner to help us gain significant market share worldwide.”
About Saltlux
Saltlux is an innovation partner for global business and information management. The company adds usefulness and value to customers’ knowledge assets by integrating and providing knowledge content, publications, glaobization services, and information searching and mining solutions. For more information, see www.saltlux.com
About Across Systems
Across Systems (www.across.net ), based in Karlsbad, Germany, and in Glendale, CA, is the manufacturer of the Across Language Server – the world's leading independent linguistic supply chain technology.
The Across Language Server is a central software platform for all corporate language resources and for controlling translation processes and workflows. The system simplifies, accelerates, and improves the management, coordination, and implementation of translations. Open interfaces enable the direct integration of corresponding systems, e.g. CMS, catalog, or ERP solutions. By using Across, translation costs can be cut drastically, and the investment in Across usually pays off in a very short time.
Friday, May 16, 2008
Translation Experience Event for 29th Foundation Day of Saltlux
Saltlux Inc., a multilingual translation and technical contents globalization company, announced that the company will conduct an event for the high quality translation experience for the occasion of the 29th anniversary of the company’s foundation.
This promotional event is to begin with the application from non-customer companies. Selected companies will be notified and can experience with a quality translation of fewer than 10,000 words of original documents.
Saltlux will adopt the mileage system for existing customers. Their translation service fee will be discounted as much as the saved mileage. This promotion program will be continued from May 19th to June 16th.
Saltlux has started its technical contents localization business since 1979 under the name of Mobico Co. Ltd, and business field has been expanded to IT based language and documentation processing corporation through merge and acquisition of Sysmeta Corporate who retained language information process technology in 2003.
After the M&A Saltlux has operated two different business division; i.e., the Technical Documentation Division where the total services are provided such as technical writing, technical translation, localization of software and web contents, and live manual production; the IT division where the services based on search 2.0 and semantic web technology are provided.
TD business of Saltlux does especially contribute to considerable customer's cost reduction, reduction of production period, maintaining of quality consistency and improvement of customer corporate image through maintaining global standard quality, construction of standard terminology/sentence, production of customized style guide, and development of various standard templates.
This promotional event is to begin with the application from non-customer companies. Selected companies will be notified and can experience with a quality translation of fewer than 10,000 words of original documents.
Saltlux will adopt the mileage system for existing customers. Their translation service fee will be discounted as much as the saved mileage. This promotion program will be continued from May 19th to June 16th.
Saltlux has started its technical contents localization business since 1979 under the name of Mobico Co. Ltd, and business field has been expanded to IT based language and documentation processing corporation through merge and acquisition of Sysmeta Corporate who retained language information process technology in 2003.
After the M&A Saltlux has operated two different business division; i.e., the Technical Documentation Division where the total services are provided such as technical writing, technical translation, localization of software and web contents, and live manual production; the IT division where the services based on search 2.0 and semantic web technology are provided.
TD business of Saltlux does especially contribute to considerable customer's cost reduction, reduction of production period, maintaining of quality consistency and improvement of customer corporate image through maintaining global standard quality, construction of standard terminology/sentence, production of customized style guide, and development of various standard templates.
Thursday, May 15, 2008
Saltlux Inc., Silver sponsor for SemTech 2008 or STC 2008
Saltlux Inc., one of the leading company on semantic web and information retrieval technology, announced that the company is participating to the “2008 Semantic Technology Conference” (STC 2008 or SemTech 2008) being held in San Jose, California, U.S.A. during the week of May 18th, 2008 as one of the Silver sponsors. At this opportunity Saltlux will be the company who will show the Korean semantic technology to the world.
STC 2008 is a world renowned annual industry oriented semantic related international scientific conference. There will be Paper Reading Sessions, Key Note Speeches and Tutorials during the conference period of STC 2008, and it will be the place for information share, public relations and learning of semantic technologies.
Saltlux is to participating as a silver sponsor to this conference again followed by 2007.
Mr. Tony Lee, the President and CEO of Saltlux, is to read a paper titled "Personalized Content Delivery System for Intelligent Mobile Services” in the afternoon session on May 20. Saltlux will also show the demonstration of OPTIMA (Ontology Population Tool based on Information extraction and MAtching) and COMET (Common Ontology Modeling EnvironmenT) in a booth where 11 success stories of semantic construction cases will be introduced to visitors. Through these activities Saltlux will show the Korean semantic technology level to the world, expand the international network, and promote its semantic products sales to other countries in the world.
It is forecasted that the world semantic technology market will be U.S.$20 billion by 2010. And various projects are being proactively supported and proceeded on Semantic technology by many software and internet related enterprises such as ORACLE, IBM, MS, SUN and many others in Europe and Americas.
STC 2008 is a world renowned annual industry oriented semantic related international scientific conference. There will be Paper Reading Sessions, Key Note Speeches and Tutorials during the conference period of STC 2008, and it will be the place for information share, public relations and learning of semantic technologies.
Saltlux is to participating as a silver sponsor to this conference again followed by 2007.
Mr. Tony Lee, the President and CEO of Saltlux, is to read a paper titled "Personalized Content Delivery System for Intelligent Mobile Services” in the afternoon session on May 20. Saltlux will also show the demonstration of OPTIMA (Ontology Population Tool based on Information extraction and MAtching) and COMET (Common Ontology Modeling EnvironmenT) in a booth where 11 success stories of semantic construction cases will be introduced to visitors. Through these activities Saltlux will show the Korean semantic technology level to the world, expand the international network, and promote its semantic products sales to other countries in the world.
It is forecasted that the world semantic technology market will be U.S.$20 billion by 2010. And various projects are being proactively supported and proceeded on Semantic technology by many software and internet related enterprises such as ORACLE, IBM, MS, SUN and many others in Europe and Americas.
System Development for “Building Design Map Project” of KIPO by Saltlux Inc.
Saltlux Inc., a leading company for the Search 2.0 and semantic web technology, announced that the company was selected as the system developer and a search engine supplier for the “Design Map Building” project by Korea Intellectual Property Office (KIPO), one of the Korean government agencies.
The Design Map Building project was planed as a way to have the nation utilize the information of the domestic and global registered designs and new designs, to produce the design map classification system by unit material and to provide bibliography and DB construction of image information by item, and to provide the information retrieval and quantitative analysis of preceding design through web based services to the nation.
Saltlux will provide variety of searches such as search by sorts of DB, integrated search, bibliographical search, periodical search, search by types, search by disputes, similarity search of design.
This project is being established under the government objective to enter into the Global Design 7 group through bringing up the knowledge intensive design industry that enables to promote the added value of commercial items.
The project is focused to strengthen the national competitiveness through the design competitiveness by providing the KIPO retained design application review data to the public after the analysis and process.
Saltlux plans to show patent search service by web based service through more improved [IN2] search platform based on its 2005 process experiences from the project of the “Building Proceeding Technology Automatic Comparison System” that retrieves the patent similarities through automatic analysis of patent documents and supports document based retrieval from the global data.
Saltlux’s [IN2], market launched second half of 2007, offers optimized business environment to customers through enabling to manage and utilize the discovery of hidden and dead information as enterprise’s assets through text mining technology by understanding the characteristics, semantics and relationship from the huge amount of information stored in and enterprise.
By semantic unit information and knowledge from unstructured documents retrieval by utilization of semantic technology, change these information to ontology based instances, and providing functions that enable the knowledge base construction, customers will be helped to use information easily with satisfaction and more values.
The Design Map Building project was planed as a way to have the nation utilize the information of the domestic and global registered designs and new designs, to produce the design map classification system by unit material and to provide bibliography and DB construction of image information by item, and to provide the information retrieval and quantitative analysis of preceding design through web based services to the nation.
Saltlux will provide variety of searches such as search by sorts of DB, integrated search, bibliographical search, periodical search, search by types, search by disputes, similarity search of design.
This project is being established under the government objective to enter into the Global Design 7 group through bringing up the knowledge intensive design industry that enables to promote the added value of commercial items.
The project is focused to strengthen the national competitiveness through the design competitiveness by providing the KIPO retained design application review data to the public after the analysis and process.
Saltlux plans to show patent search service by web based service through more improved [IN2] search platform based on its 2005 process experiences from the project of the “Building Proceeding Technology Automatic Comparison System” that retrieves the patent similarities through automatic analysis of patent documents and supports document based retrieval from the global data.
Saltlux’s [IN2], market launched second half of 2007, offers optimized business environment to customers through enabling to manage and utilize the discovery of hidden and dead information as enterprise’s assets through text mining technology by understanding the characteristics, semantics and relationship from the huge amount of information stored in and enterprise.
By semantic unit information and knowledge from unstructured documents retrieval by utilization of semantic technology, change these information to ontology based instances, and providing functions that enable the knowledge base construction, customers will be helped to use information easily with satisfaction and more values.
Tuesday, April 15, 2008
KM&ECM Conference 2008
Saltlux Inc. has participated to the seminars and exhibition in the “KCM&ECM Conference 2008 for Realization of Enterprise 2.0” held on March 20 at the grand ballroom of Hotel Co-Ex Intercontinental.
At the conference Saltlux presented at the paper reading session on the topic of “Semantic Discovery: Search 2.0 for the knowledge utilization in the information excessive era.” And suggested the way to enable companies may improve the competitiveness and productivity through information mining technology that can enhance user’s accessibility by mutual harmonization of information and documents.
Saltlux has attracted the participators interests by showing various customized advanced technologies to user needs such as visualized clustering, individualized information recommendation, automatic summarization, user participation, etc. Saltlux was the only company among participants who show the ontology based information search system and showed its strength as the leader in the semantic web technology field of business.
A group of 16 global companies participated to this conference to discuss and introduce the next generation search 2.0 and web 2.0 in relation to the current internet market trends. Through the discussion and the introduction the enterprises and the government organization would understand their effects resulted from the introduction of these technologies.
Tony Lee, the president and CEO of Saltlux, and the Vice President of the Korean Society for KM&EDM, said, “The conference has successfully completed drawing attraction of customers even though the number of participants are not large enough because of the name change from KM&EDMS to KM&ECM. And Saltlux will pay great attention to continuously do R&D activities helping customer enterprises to materialize the knowledge infrastructures for innovative knowledge management, productivity improvement and accordingly the cost savings.”
At the conference Saltlux presented at the paper reading session on the topic of “Semantic Discovery: Search 2.0 for the knowledge utilization in the information excessive era.” And suggested the way to enable companies may improve the competitiveness and productivity through information mining technology that can enhance user’s accessibility by mutual harmonization of information and documents.
Saltlux has attracted the participators interests by showing various customized advanced technologies to user needs such as visualized clustering, individualized information recommendation, automatic summarization, user participation, etc. Saltlux was the only company among participants who show the ontology based information search system and showed its strength as the leader in the semantic web technology field of business.
A group of 16 global companies participated to this conference to discuss and introduce the next generation search 2.0 and web 2.0 in relation to the current internet market trends. Through the discussion and the introduction the enterprises and the government organization would understand their effects resulted from the introduction of these technologies.
Tony Lee, the president and CEO of Saltlux, and the Vice President of the Korean Society for KM&EDM, said, “The conference has successfully completed drawing attraction of customers even though the number of participants are not large enough because of the name change from KM&EDMS to KM&ECM. And Saltlux will pay great attention to continuously do R&D activities helping customer enterprises to materialize the knowledge infrastructures for innovative knowledge management, productivity improvement and accordingly the cost savings.”
Sunday, April 13, 2008
LarkC Project Kick-off Meeting for EU FP7
The Large Knowledge Collider (LARKC) Project Kick-off Meeting will be started April 15th and continued upto 17th in Innsbruck, Austria.
Tony Lee, the President and CEO of Saltlux Inc. will be participating to the meeting as the company is the only partner from Asian countries selected for the project.
The LARKC is the Europen biggest project with 4 million Euro budget for the period of 7 years and is a consortium project with the participation of Saltlux together with WHO, Siemens, CYCORP, UIBK, Univ. Sheffield and 7 other world renown academic and industrial organizations. Drs Dieter Fensel, Frank Van Harmelen and Hamish Cunningham are some of the participants from those organizations.
It is forecasted that this project will provide innovative technology basis to the next generation intelligent mobile services and biomedical research through development of practical reasoning system at the real time level against 10 billion or more triples.
In the project Saltlux will be responsible for building use case utilizing super large triple storage and reasoning engine of [IN2]SOR, the Saltlux’s proprietary technology. In the kick-off meeting all of the 13 consortium organizations will get together and discuss on the direction of project development, roles of each organizations and common missions for the project.
In the project Saltlux will show its own technology that will apply the reasoning engine in the super large scale environment which is the core task in the semantic technology
Tony Lee, the President and CEO of Saltlux Inc. will be participating to the meeting as the company is the only partner from Asian countries selected for the project.
The LARKC is the Europen biggest project with 4 million Euro budget for the period of 7 years and is a consortium project with the participation of Saltlux together with WHO, Siemens, CYCORP, UIBK, Univ. Sheffield and 7 other world renown academic and industrial organizations. Drs Dieter Fensel, Frank Van Harmelen and Hamish Cunningham are some of the participants from those organizations.
It is forecasted that this project will provide innovative technology basis to the next generation intelligent mobile services and biomedical research through development of practical reasoning system at the real time level against 10 billion or more triples.
In the project Saltlux will be responsible for building use case utilizing super large triple storage and reasoning engine of [IN2]SOR, the Saltlux’s proprietary technology. In the kick-off meeting all of the 13 consortium organizations will get together and discuss on the direction of project development, roles of each organizations and common missions for the project.
In the project Saltlux will show its own technology that will apply the reasoning engine in the super large scale environment which is the core task in the semantic technology
Korean Society of Data Mining Spring Conference, 2008
Saltlux Inc., one of the leading company in Search 2.0 and Semantic web technology has participated to the 2008 Business Intelligence Conference and the Spring Conference of Korean Society of Business Intelligent Data Mining as a sponsor and has presented research papers.
It became that the third wave world is not new any more in the era because of the advanced IT industry, diversification of information, and the speedily change of the knowledge base production. Before the recognition of the existing knowledge the new information is accumulated tremendously, and the users would not be possible to find the really needed information.
Contents such as PC, GW and EDMS are cumulated everywhere in the corporate existing in the forms of texts, animations, offices and documents. However, it is not easy to find the way of utilization of these forms. To find out the information for the right decision they have to spend time and cost without success and the work efficiency used to be very low.
As to provide a solution to these issues Saltlux will make a presentation on the topic of “Semantic Mining and Analysis.” In the presentation Saltlux has tried to elevate the knowledge content usability through suggestion of ‘Content Analysis and Mining Platform.’ The content analysis and mining platform means the framework that enables business intelligence (BI) through management analysis and discovery of information by retrieval and semantic tagging of document characteristics targeted to structured and unstructured data existing in the corporate. This will help to discover the hidden information through understanding the relationship between the information and the meaning.
It became that the third wave world is not new any more in the era because of the advanced IT industry, diversification of information, and the speedily change of the knowledge base production. Before the recognition of the existing knowledge the new information is accumulated tremendously, and the users would not be possible to find the really needed information.
Contents such as PC, GW and EDMS are cumulated everywhere in the corporate existing in the forms of texts, animations, offices and documents. However, it is not easy to find the way of utilization of these forms. To find out the information for the right decision they have to spend time and cost without success and the work efficiency used to be very low.
As to provide a solution to these issues Saltlux will make a presentation on the topic of “Semantic Mining and Analysis.” In the presentation Saltlux has tried to elevate the knowledge content usability through suggestion of ‘Content Analysis and Mining Platform.’ The content analysis and mining platform means the framework that enables business intelligence (BI) through management analysis and discovery of information by retrieval and semantic tagging of document characteristics targeted to structured and unstructured data existing in the corporate. This will help to discover the hidden information through understanding the relationship between the information and the meaning.
Sunday, April 6, 2008
Business Search Viewed by Google
When you hear about the fight opposing Microsoft and Google you would think above all about the search engines. MSN Live Search seeking to grasp market shares from Google and Yahoo! However there is another sector where Google and Microsoft conflict: the business intranet search.
This article speak of a component of knowledge management. This field, dear to me, is very different from the public search engines. It does not aim at inquiring inter-connected text pages but instead documents in many different formats. Moreover, it is not about raw information but often contextualized data. Lastly, ordering files by popularity according to the links pointing at them is meaningless in the magma of company‘s files. On the contrary, relevance of an answer will perhaps be a date, a related subject in an abstract or related in progress projects. Thus, it is clear, even if both sector are about search, the two are quite distinct approach.
This market have been estimated at 13 billion of dollar by Steve Balmer (Microsoft CEO). This better explaining why Kevin Turner (Microsoft Chief Operating Officer) announced in a partners conference “Enterprise search is our business, it’s our house and Google is not going to take that business”. The battle plan is now disclosed and the means are huge knowing that Microsoft spent last year more than 6 billions dollars in R&D which approximate the total sales turnover of Google in the same year.
Let us focus a moment on Google offer , it is about a search engine based on a server which the company can at some level customize. Therefore there is no data outsourcing. It is based on an algorithm said to be very different from the one used to order the Web. With starting price of $30.000, Google solution is far from the free services we are used to. The importance of this activity is highlighted by the presence of a direct link on the very Google’s home page always so neat and hard to reach for new brand.
One of the obstacle in developing these solutions is the frail notoriety that Google has as services supplier to businesses in spite of its public fame. One of Google’s strength seems to be its capacity to establish partnerships with companies which has already a strong expertise in data processing and data mining like with BearingPoint , during last February. The second benefit would be to multiple its sources of income which are currently at 99% obtained form advertising. This being strongly criticized by financial analysts. But as for now, the Google solution (Google Search Appliance), launched 4 years ago, only adds up some 6000 customers counting some big European players which were clumsily provided by Google himself (Orange, Ericsson, Accenture...).
Thus strong competition will prevail, and with the current coming out of Windows Vista, Microsoft recalls us that he is an actor impossible to circumvent for many, many businesses and it can therefore take an ideal position to meet first the enterprise’s needs in term of data management. In addition IBM and Yahoo! have lately announced the launching of a free software dedicated to enterprise search. Everyone want its piece of the cake.
If you use such systems in your company, can you tell us about your feelings on the matter, on a technical level as well as on the economic one.
By Alexandre VERNO
Source: http://www.agoravox.com/article.php3?id_article=5471
This article speak of a component of knowledge management. This field, dear to me, is very different from the public search engines. It does not aim at inquiring inter-connected text pages but instead documents in many different formats. Moreover, it is not about raw information but often contextualized data. Lastly, ordering files by popularity according to the links pointing at them is meaningless in the magma of company‘s files. On the contrary, relevance of an answer will perhaps be a date, a related subject in an abstract or related in progress projects. Thus, it is clear, even if both sector are about search, the two are quite distinct approach.
This market have been estimated at 13 billion of dollar by Steve Balmer (Microsoft CEO). This better explaining why Kevin Turner (Microsoft Chief Operating Officer) announced in a partners conference “Enterprise search is our business, it’s our house and Google is not going to take that business”. The battle plan is now disclosed and the means are huge knowing that Microsoft spent last year more than 6 billions dollars in R&D which approximate the total sales turnover of Google in the same year.
Let us focus a moment on Google offer , it is about a search engine based on a server which the company can at some level customize. Therefore there is no data outsourcing. It is based on an algorithm said to be very different from the one used to order the Web. With starting price of $30.000, Google solution is far from the free services we are used to. The importance of this activity is highlighted by the presence of a direct link on the very Google’s home page always so neat and hard to reach for new brand.
One of the obstacle in developing these solutions is the frail notoriety that Google has as services supplier to businesses in spite of its public fame. One of Google’s strength seems to be its capacity to establish partnerships with companies which has already a strong expertise in data processing and data mining like with BearingPoint , during last February. The second benefit would be to multiple its sources of income which are currently at 99% obtained form advertising. This being strongly criticized by financial analysts. But as for now, the Google solution (Google Search Appliance), launched 4 years ago, only adds up some 6000 customers counting some big European players which were clumsily provided by Google himself (Orange, Ericsson, Accenture...).
Thus strong competition will prevail, and with the current coming out of Windows Vista, Microsoft recalls us that he is an actor impossible to circumvent for many, many businesses and it can therefore take an ideal position to meet first the enterprise’s needs in term of data management. In addition IBM and Yahoo! have lately announced the launching of a free software dedicated to enterprise search. Everyone want its piece of the cake.
If you use such systems in your company, can you tell us about your feelings on the matter, on a technical level as well as on the economic one.
By Alexandre VERNO
Source: http://www.agoravox.com/article.php3?id_article=5471
Thursday, March 13, 2008
Saltlux joined in STI2 as a Full membership
Saltlux Inc. announced that the company officially joined in STI2 (Semantic Technology Institute International) that is being operated in Vienna, Austria.
STI2 is an international organization incorporated by the related academic world, industries and government organizations with the common vision and is recognized as the out-set of ESSI, European FP6 Project Knowledge Web and DERI International.
As the Representative of STI2, Prof. Dieter Fensel represents semantic web science and his academic achievements and industrial applications of the achievement have been widely recognized. Saltlux has joined Asia first to this organization and will secure its position as the leader of the industry.
STI2 is proactive as a global leader including focusing into the new concept business model development for the smooth improvement of communication and mutual actions between human being and enterprise utilizing semantic technology.
Marketing Manager of Saltlux says, “Joining to STI2 enables securing international networks and will contribute to the development of international semantic technology and its market.”
STI2 is an international organization incorporated by the related academic world, industries and government organizations with the common vision and is recognized as the out-set of ESSI, European FP6 Project Knowledge Web and DERI International.
As the Representative of STI2, Prof. Dieter Fensel represents semantic web science and his academic achievements and industrial applications of the achievement have been widely recognized. Saltlux has joined Asia first to this organization and will secure its position as the leader of the industry.
STI2 is proactive as a global leader including focusing into the new concept business model development for the smooth improvement of communication and mutual actions between human being and enterprise utilizing semantic technology.
Marketing Manager of Saltlux says, “Joining to STI2 enables securing international networks and will contribute to the development of international semantic technology and its market.”
Saltlux Builds Korea largest tour portal based on Search 2.0
Saltlux Inc., a global leader for Search 2.0 and semantic web technology, announced that the company received an order for the project of site renewal of Qubi and service improvement.
Saltlux is planning to strengthen the expertise of tourism information services through building of national services for the tour portal business, and plans to improve the search quality through renovation of Search 2.0 based search function.
Customer accessibility and convenience will be strengthened through repositioning of the Qubi to communication channel for the integrated marketing platform business with the providing the customer active sponsor and contents registration system.
The renovation work of tourism information service which is the key point of this project will introduce the Search 2.0, the core technology of Saltlux, and domesticate the countermeasure to the large scale data environment and the expandability to the new services.
It enables the utilization as social media as the ranking of the search result can be adjusted through user’s participation using providing the search result according to the user’s search history and individual preference, and will adequately answer or provide the searched document on the related locality information, transportation information, tourism knowledge, club information, etc. through the accurate search of point of interest by analyzing user’s semantic queries.
Saltlux says, “Saltlux has introduced a new paradigm of search business utilizing search 2.0, and is planning to open a search service by itself during the second half of this year to meet the social needs from the market in the service market together with the Enterprise market.”
Saltlux is planning to strengthen the expertise of tourism information services through building of national services for the tour portal business, and plans to improve the search quality through renovation of Search 2.0 based search function.
Customer accessibility and convenience will be strengthened through repositioning of the Qubi to communication channel for the integrated marketing platform business with the providing the customer active sponsor and contents registration system.
The renovation work of tourism information service which is the key point of this project will introduce the Search 2.0, the core technology of Saltlux, and domesticate the countermeasure to the large scale data environment and the expandability to the new services.
It enables the utilization as social media as the ranking of the search result can be adjusted through user’s participation using providing the search result according to the user’s search history and individual preference, and will adequately answer or provide the searched document on the related locality information, transportation information, tourism knowledge, club information, etc. through the accurate search of point of interest by analyzing user’s semantic queries.
Saltlux says, “Saltlux has introduced a new paradigm of search business utilizing search 2.0, and is planning to open a search service by itself during the second half of this year to meet the social needs from the market in the service market together with the Enterprise market.”
Wednesday, March 12, 2008
Saltlux participates to the KM & ECM Conference 2008
Saltlux Inc. is participating to the KM & ECM Conference for the Realization of Enterprise 2.0 being held at the Grand Ballroom of the Hotel COEX Intercontinental on March 10th.
Saltlux will make a presentation with the topic of “Semantic Discovery: Search 2.0 for the knowledge utilization in the information oversupply era.” In the presentation Saltlux will suggest Search 2.0 to clarify semantic relationship of information to find the solutions for the difficulties in search. It will improve the productivity and competitiveness of an enterprise through information mining technology by user’s accessibility through organization of information and documents.
[IN2], the service oriented intellectual platform and ontology based information retrieval system, topic search service utilizing information mining and semantic technology will be demonstrated in the conference as an exhibition.
Saltlux was selected as Asia 200 enterprises by the world renowned media group of Red Herring, and [IN2] was GS authenticated and received the Digital Innovation Award last year for its quality excellence and stability of the software.
[IN2], the Search 2.0 based platform intellectually performs the information retrieval, automatic summarization/classification/clustering from vast scale of documents that enables the time saving for the retrieval, analysis and utilization of information, big scale semantic based search through reasoning of semantic relationship and improves information accessibility.
Especially, [IN2] provides the widget based strong user interface and significantly improves the information service system development productivity through supporting the SOA and SaaS business models. It also guarantees the high economic feasibility and expendability through reusability of service components.
Saltlux says, “This year we have exported large amount of the search solution to EU market. In Japan we will aggressively be marketing this search solution to this promising market. As a result Saltlux will grow as a global leader in the future search service industry based on the technology verified in and out of the country and know-hows.”
Saltlux will make a presentation with the topic of “Semantic Discovery: Search 2.0 for the knowledge utilization in the information oversupply era.” In the presentation Saltlux will suggest Search 2.0 to clarify semantic relationship of information to find the solutions for the difficulties in search. It will improve the productivity and competitiveness of an enterprise through information mining technology by user’s accessibility through organization of information and documents.
[IN2], the service oriented intellectual platform and ontology based information retrieval system, topic search service utilizing information mining and semantic technology will be demonstrated in the conference as an exhibition.
Saltlux was selected as Asia 200 enterprises by the world renowned media group of Red Herring, and [IN2] was GS authenticated and received the Digital Innovation Award last year for its quality excellence and stability of the software.
[IN2], the Search 2.0 based platform intellectually performs the information retrieval, automatic summarization/classification/clustering from vast scale of documents that enables the time saving for the retrieval, analysis and utilization of information, big scale semantic based search through reasoning of semantic relationship and improves information accessibility.
Especially, [IN2] provides the widget based strong user interface and significantly improves the information service system development productivity through supporting the SOA and SaaS business models. It also guarantees the high economic feasibility and expendability through reusability of service components.
Saltlux says, “This year we have exported large amount of the search solution to EU market. In Japan we will aggressively be marketing this search solution to this promising market. As a result Saltlux will grow as a global leader in the future search service industry based on the technology verified in and out of the country and know-hows.”
Sunday, February 24, 2008
Mobile Social Networks Hit Mass Market
Social Networking Frederick Ghahramani co-founded AirG in 2000. Today the mobile social networking community has 20 million users. eMarketer spoke with him about what is driving growth and what it means for marketers.
eMarketer: What does this growth say about consumer attitudes to the mobile channel?
Frederick Ghahramani: It says that mobile-only social communities are an undisputed consumer phenomenon.
It is the mass market consumer that is driving the use of mobile content. When the right services are marketed correctly to a mass audience and can bring them together in one place on their mobile phone to chat, share photos and videos, search and check profiles, consumers will be engaged on their mobile phones?some for more than an hour each day.
eMarketer: How should marketers react to this growth? What should they do?
Mr. Ghahramani: With billions of advertising impressions generated per month there is a tremendous inventory available to marketers and advertisers to reach their target customers on their mobile phones.
eMarketer: What are user demographics like?
Mr. Ghahramani: The majority of customers spend more than an hour a day in the community. Nearly 60% don’t own a PC. Six in 10 have at least a high school education. The average annual income is $41,000, and the five most popular handsets used to access AirG all retail for less than $100 with a service contract.
The market is in a frenzy over new devices like the iPhone, but the reality is that the mass market consumer is using a handset that costs $100 or less to access mobile services.
eMarketer: How big do you think mobile social networking will get?
Mr. Ghahramani: According to Juniper Research, the number of users of mobile chat and dating services is expected to rise from just over 40 million in 2007 to 260 million in 2012, with revenues expected to exceed $1 billion in 2010.
ⓒ2007 eMarketer Inc.
eMarketer: What does this growth say about consumer attitudes to the mobile channel?
Frederick Ghahramani: It says that mobile-only social communities are an undisputed consumer phenomenon.
It is the mass market consumer that is driving the use of mobile content. When the right services are marketed correctly to a mass audience and can bring them together in one place on their mobile phone to chat, share photos and videos, search and check profiles, consumers will be engaged on their mobile phones?some for more than an hour each day.
eMarketer: How should marketers react to this growth? What should they do?
Mr. Ghahramani: With billions of advertising impressions generated per month there is a tremendous inventory available to marketers and advertisers to reach their target customers on their mobile phones.
eMarketer: What are user demographics like?
Mr. Ghahramani: The majority of customers spend more than an hour a day in the community. Nearly 60% don’t own a PC. Six in 10 have at least a high school education. The average annual income is $41,000, and the five most popular handsets used to access AirG all retail for less than $100 with a service contract.
The market is in a frenzy over new devices like the iPhone, but the reality is that the mass market consumer is using a handset that costs $100 or less to access mobile services.
eMarketer: How big do you think mobile social networking will get?
Mr. Ghahramani: According to Juniper Research, the number of users of mobile chat and dating services is expected to rise from just over 40 million in 2007 to 260 million in 2012, with revenues expected to exceed $1 billion in 2010.
ⓒ2007 eMarketer Inc.
New W3C Standard for Opening up Data on the Semantic Web
W3C announced today the publication of SPARQL, the key standard for opening up data on the Semantic Web. With SPARQL query technology, pronounced "sparkle," people can focus on what they want to know rather than on the database technology or data format used behind the scenes to store the data. Because SPARQL queries express high-level goals, it is easier to extend them to unanticipated data sources, or even to port them to new applications.
Mashups with SPARQL
Many successful query languages exist, including standards such as SQL and XQuery. These were primarily designed for queries limited to a single product, format, type of information, or local data store. Traditionally, it has been necessary to formulate the same high-level query differently depending on application or the specific arrangement chosen for the relational database. And when querying multiple data sources it has been necessary to write logic to merge the results. These limitations have imposed higher developer costs and created barriers to incorporating new data sources.
The goal of the Semantic Web is to enable people to share, merge, and reuse data globally. SPARQL is designed for use at the scale of the Web, and thus enables queries over distributed data sources, independent of format. Creating a single query across diverse data stores is easier than having to create multiple queries; it also costs less and provides richer results.
Because SPARQL has no tie to a specific database format, it can be used to take advantage of the tidal wave of Web 2.0 data and mash it up with other Semantic Web resources. Furthermore, because disparate data sources may not have the same 'shape' or share the same properties, SPARQL is designed to query non-uniform data.
SPARQL Turns Data Access into a Web Service
The combination of the SPARQL query language and protocol creates a Web service in its purest sense; running on top of HTTP or SOAP, it provides a standard Web service for anything which asks a question.
"SPARQL's focus on querying the data models saves time for developers; there's no need for a host of little Web services to retrieve different aspects of the state of a system," explained Lee Feigenbaum, Chair of the RDF Data Access Working Group. "This allows the user of the SPARQL endpoint to ask any question -- it is as though they could design their own interface instead of having to work with a limited set of fixed services."
The SPARQL specification defines a query language and a protocol and works with the other core Semantic Web technologies from W3C: Resource Description Framework (RDF) for representing data; RDF Schema; Web Ontology Language (OWL) for building vocabularies; and Gleaning Resource Descriptions from Dialects of Languages (GRDDL), for automatically extracting Semantic Web data from documents. SPARQL also makes use of other W3C standards found in Web services implementations, such as Web Services Description Language (WSDL).
About W3CThe World Wide Web Consortium (W3C) is an international consortium where Member organizations, a full-time staff, and the public work together to develop Web standards. W3C primarily pursues its mission through the creation of Web standards and guidelines designed to ensure long-term growth for the Web. Over 400 organizations are Members of the Consortium. W3C is jointly run by the MIT Computer Science and Artificial Intelligence Laboratory (MIT CSAIL) in the USA, the European Research Consortium for Informatics and Mathematics (ERCIM) headquartered in France and Keio University in Japan,and has additional Offices worldwide. For more information see http://www.w3.org/
(W3C, Jan., 15th 2008, Original press release)
Mashups with SPARQL
Many successful query languages exist, including standards such as SQL and XQuery. These were primarily designed for queries limited to a single product, format, type of information, or local data store. Traditionally, it has been necessary to formulate the same high-level query differently depending on application or the specific arrangement chosen for the relational database. And when querying multiple data sources it has been necessary to write logic to merge the results. These limitations have imposed higher developer costs and created barriers to incorporating new data sources.
The goal of the Semantic Web is to enable people to share, merge, and reuse data globally. SPARQL is designed for use at the scale of the Web, and thus enables queries over distributed data sources, independent of format. Creating a single query across diverse data stores is easier than having to create multiple queries; it also costs less and provides richer results.
Because SPARQL has no tie to a specific database format, it can be used to take advantage of the tidal wave of Web 2.0 data and mash it up with other Semantic Web resources. Furthermore, because disparate data sources may not have the same 'shape' or share the same properties, SPARQL is designed to query non-uniform data.
SPARQL Turns Data Access into a Web Service
The combination of the SPARQL query language and protocol creates a Web service in its purest sense; running on top of HTTP or SOAP, it provides a standard Web service for anything which asks a question.
"SPARQL's focus on querying the data models saves time for developers; there's no need for a host of little Web services to retrieve different aspects of the state of a system," explained Lee Feigenbaum, Chair of the RDF Data Access Working Group. "This allows the user of the SPARQL endpoint to ask any question -- it is as though they could design their own interface instead of having to work with a limited set of fixed services."
The SPARQL specification defines a query language and a protocol and works with the other core Semantic Web technologies from W3C: Resource Description Framework (RDF) for representing data; RDF Schema; Web Ontology Language (OWL) for building vocabularies; and Gleaning Resource Descriptions from Dialects of Languages (GRDDL), for automatically extracting Semantic Web data from documents. SPARQL also makes use of other W3C standards found in Web services implementations, such as Web Services Description Language (WSDL).
About W3CThe World Wide Web Consortium (W3C) is an international consortium where Member organizations, a full-time staff, and the public work together to develop Web standards. W3C primarily pursues its mission through the creation of Web standards and guidelines designed to ensure long-term growth for the Web. Over 400 organizations are Members of the Consortium. W3C is jointly run by the MIT Computer Science and Artificial Intelligence Laboratory (MIT CSAIL) in the USA, the European Research Consortium for Informatics and Mathematics (ERCIM) headquartered in France and Keio University in Japan,and has additional Offices worldwide. For more information see http://www.w3.org/
(W3C, Jan., 15th 2008, Original press release)
Thursday, February 21, 2008
Enterprise Search: Trends for 2008
by Adriaan Bloem
Overall, the search marketplace continues to surprise, sometimes delight, and often obfuscate prospective customers. Nevertheless, some key trends are emerging.
Refining the Experience
After nearly a decade of commentators criticizing the usability of enterprise search tools, within the past few years, vendors have begun to take note. I can't say that all innovation here constitutes improvement, but on the whole, we see a trend towards greater adoption of consumer search experiences.
Navigating Search
Search vendor Endeca may have applied for patents on "guided navigation," but the reality is that nearly every vendor can provide some degree of results categorization, be it clustering, browsable categories, or any other approach. The hype-du-jour is clicking a query together from the navigation built -- browsing the search results. Of course, distilling the terms for navigation is relatively easy when the source is structured content or when metadata can provide guidance. But it gets very much more difficult where unstructured data is in the mix: here vendors frequently differentiate according to their auto-extraction facilities that can glean facets and terms from your corpus without you having to tag documents. Your mileage will vary.
Analyzing Search
What is management without measurement? Seems obvious, but most search tools -- until recently -- had no built-in capacity to analyze the rich information found in their logs. Even today, there is wide variances among the tools.
Using analytics to improve search is a no-brainer. You can find out what people are actually looking for, what they are finding, what they are not finding, and how often. It's no replacement for focus groups and real user testing, but it's a fine complement. Unfortunately, even those systems with nice query-and-reporting interfaces often don't link directly to the administrative panels (e.g., for hit boosting or best bets) to redress the problems you find, but arming yourself with good metrics is a very useful start.
Uncrowding Search
Enterprise search vendors are consciously making their default search results look like Google's, even down to the green titles and blue hyperlinks. Why? Evidence suggests that searchers have more confidence in Googlesque results pages. Nevertheless, enterprise search is often more complicated than public web search; sometimes enterprise employees need more bells and whistles, including folders and categories and other data on the results page. That's one of the reasons why we take a scenario-based analysis to evaluating search technologies, and you should too.
Marketplace Ferment
The search marketplace continues to evolve in a herky-jerk fashion, with acquisitions (e.g., Convera to FAST and VisualSciences to Omniture) and bankruptcies (e.g., Mondosoft, Speed-of-Mind). Out of this ferment, some clear trends are emerging.
Escape from MOSS
Several enterprise search vendors did a great business by selling alternatives to the quite deficient search services within the first two versions of SharePoint. But now that Redmond has addressed SharePoint search aggressively -- at least on paper -- those companies are rapidly re-tooling to serve other customers. At least one of them, Mondosoft, did not execute well on the transition, and was purchased by a smaller competitor out of bankruptcy.
The irony is that MOSS Search is not a slam dunk. There is room for alternatives, even in Microsoft-oriented enterprises.
Decline of SaaS Search
Software-as-a-Service delivery models are hot all across the software landscape....with the exception of search. Early hosted player Blossom has faded to near obscurity. Hosted CMS vendor CrownPeak has pulled back from its (originally ambitious) plans for an advanced SaaS search offering. The grand-daddy of hosted search, Atomz, was acquired by e-commerce metrics company WebSideStory in 2005, who merged with niche analytics vendor VisualSciences, took that name, tried to sell off its assets, and was ultimately acquired by mainstream web analytics vendor Omniture. As of Q4, 2007, the future for VisualSciences' search customers remains quite unsettled. To be sure, some enterprise search vendors offer their "normal" product in a hosted environment, often in conjunction with a consulting or datacenter partner. However, these are not true, built-from-the-ground-up, multi-tenant SaaS offerings. They are managed services offerings using traditional, installed software.
There are a couple reasons for the demise of SaaS search. First, from day one it was really limited primarily to the website search scenario -- an important use case to be sure -- but not as lucrative or as high-value as multi-repository enterprise search, which depends heavily on the kind of WAN connectivity and in situ software connectors that SaaS vendors simply cannot provide today. Second, and perhaps more importantly: the dramatic rise of search appliance vendors (especially Google) has surely cut into demand for simple, web-oriented solutions of the type offered by SaaS vendors (Google itself put its basic hosted solution on hold for a few years while it waited for the Appliance to gather momentum). This doesn't mean you should avoid going the SaaS route; just sign on with your eyes open and make sure you understand the provider's future plans and focus.
Talking Search/BI Convergence
In the past year, the marketplace has seen substantial discussion and speculation about the "convergence" of big-time structured search (usually under the auspices of Business Intelligence tools) and big-time unstructured search (usually by traditional enterprise search products).
Enthusiasm was fueled when BI vendor Business Objects acquired text mining supplier, Inxight (Business Objects itself was subsequently acquired by SAP). To us, the convergence remains mostly talk. Most enterprise search tools that could retrieve information from unstructured datasets could also access and index databases as well. However, vice-versa was not always true: BI vendors -- and their customers -- don't always understand unstructured content.
Clearly, there are use-cases for this sort of convergence. For example, companies want to mine customer comments as well as customer data. But today, the two software segments remain quite distinct, mostly because customers are still trying to solve basic search and BI problems, before moving on to more advanced challenges.
Google Continues Long March to the Enterprise
This report contains a section focused on the Google Appliance, the Trojan horse of the enterprise search world. Google continues to improve its appliance -- and intimidate its competition -- even though (as you will see in our chapter), the appliance remains somewhat deficient as an enterprise search tool. Google's long-term plans for the appliance surpass simple search. Google can use it as a platform for other enterprise applications, perhaps some offered on a hosted basis. But it's a long way from the public web to the enterprise, and customers report that once you reach the limits of the appliance, you're pretty much stuck. It's a service in a box. Google found a great, underserved niche for simple search and has executed well on it. But it remains unclear whether Google the company truly understands the workaday needs of the enterprise.
Enduring Technical Challenges
One of the great surprises -- and, for many customers, disappointments -- of enterprise search is how technically challenging it becomes after you get beyond the basics. And you can get beyond the basics pretty quickly. Search and the discipline of information retrieval are among the most complex computer endeavors we face today. The nature of language itself is inherently baffling. Humans cannot make sense of some documents. Software doesn't do much better. But if technical challenges endure, then at least two trends in particular stand out today.
Platforms and Products Diverge
Is the fundamental problem with enterprise search a lack of power or a surfeit of complexity? The marketplace doesn't seem to be able to decide. Some vendors, such as IBM, continue to expand on their multifaceted search toolkits. Meanwhile, competitor Oracle is working to simplify its offering and conceal or abstract much of the underlying power. Neither approach is universally ideal, but it is a measure of a maturing market that vendors are tending to go one direction or the other. The good news for you the buyer is that you have clear choices: fulfill an immediate business need or develop long-term capacity. That debate is as old as enterprises have been adopting software. We make no judgments, but point out in our report that you have solid alternatives either way.
Application Management Conundrum
If search is a software application, then it should be managed like one. This sometimes comes as a surprise to even the most seasoned enterprise IT team who may labor under the misimpression that even a lower-end search product is "install and forget." Even the lowest-end search platforms -- and even appliances like Google -- can be configured and extended.
But, of course, configurations beg management and testing themselves. In short, enterprise search has the enduring need for proper software development lifecycles and code / configuration management.
Unfortunately, most (if not all) search platforms do not make configuration management simple. Most assume you will not have a development, staging, or QA instance of the search application itself. Many allow for overlapping code, command-line, and browser-based configurations and customizations, making it hard for administrators and developers to separate concerns.
As search tools get ever more powerful, the more it becomes incumbent on you to manage them with the same care that you manage your other complex, mission-critical applications.
*Wrapping Up
So, looking at the problem of enterprise search, you'll continue to see new buzzwords, but mostly you will continue to face the enduring challenge of collecting, securing, understanding, and displaying content. Search technology does get incrementally better, but your repositories are getting monumentally larger. Treat search like the serious project it is before you invest in any tool.
Source: http://www.cmswatch.com/Feature/170-Search-Trends
Overall, the search marketplace continues to surprise, sometimes delight, and often obfuscate prospective customers. Nevertheless, some key trends are emerging.
Refining the Experience
After nearly a decade of commentators criticizing the usability of enterprise search tools, within the past few years, vendors have begun to take note. I can't say that all innovation here constitutes improvement, but on the whole, we see a trend towards greater adoption of consumer search experiences.
Navigating Search
Search vendor Endeca may have applied for patents on "guided navigation," but the reality is that nearly every vendor can provide some degree of results categorization, be it clustering, browsable categories, or any other approach. The hype-du-jour is clicking a query together from the navigation built -- browsing the search results. Of course, distilling the terms for navigation is relatively easy when the source is structured content or when metadata can provide guidance. But it gets very much more difficult where unstructured data is in the mix: here vendors frequently differentiate according to their auto-extraction facilities that can glean facets and terms from your corpus without you having to tag documents. Your mileage will vary.
Analyzing Search
What is management without measurement? Seems obvious, but most search tools -- until recently -- had no built-in capacity to analyze the rich information found in their logs. Even today, there is wide variances among the tools.
Using analytics to improve search is a no-brainer. You can find out what people are actually looking for, what they are finding, what they are not finding, and how often. It's no replacement for focus groups and real user testing, but it's a fine complement. Unfortunately, even those systems with nice query-and-reporting interfaces often don't link directly to the administrative panels (e.g., for hit boosting or best bets) to redress the problems you find, but arming yourself with good metrics is a very useful start.
Uncrowding Search
Enterprise search vendors are consciously making their default search results look like Google's, even down to the green titles and blue hyperlinks. Why? Evidence suggests that searchers have more confidence in Googlesque results pages. Nevertheless, enterprise search is often more complicated than public web search; sometimes enterprise employees need more bells and whistles, including folders and categories and other data on the results page. That's one of the reasons why we take a scenario-based analysis to evaluating search technologies, and you should too.
Marketplace Ferment
The search marketplace continues to evolve in a herky-jerk fashion, with acquisitions (e.g., Convera to FAST and VisualSciences to Omniture) and bankruptcies (e.g., Mondosoft, Speed-of-Mind). Out of this ferment, some clear trends are emerging.
Escape from MOSS
Several enterprise search vendors did a great business by selling alternatives to the quite deficient search services within the first two versions of SharePoint. But now that Redmond has addressed SharePoint search aggressively -- at least on paper -- those companies are rapidly re-tooling to serve other customers. At least one of them, Mondosoft, did not execute well on the transition, and was purchased by a smaller competitor out of bankruptcy.
The irony is that MOSS Search is not a slam dunk. There is room for alternatives, even in Microsoft-oriented enterprises.
Decline of SaaS Search
Software-as-a-Service delivery models are hot all across the software landscape....with the exception of search. Early hosted player Blossom has faded to near obscurity. Hosted CMS vendor CrownPeak has pulled back from its (originally ambitious) plans for an advanced SaaS search offering. The grand-daddy of hosted search, Atomz, was acquired by e-commerce metrics company WebSideStory in 2005, who merged with niche analytics vendor VisualSciences, took that name, tried to sell off its assets, and was ultimately acquired by mainstream web analytics vendor Omniture. As of Q4, 2007, the future for VisualSciences' search customers remains quite unsettled. To be sure, some enterprise search vendors offer their "normal" product in a hosted environment, often in conjunction with a consulting or datacenter partner. However, these are not true, built-from-the-ground-up, multi-tenant SaaS offerings. They are managed services offerings using traditional, installed software.
There are a couple reasons for the demise of SaaS search. First, from day one it was really limited primarily to the website search scenario -- an important use case to be sure -- but not as lucrative or as high-value as multi-repository enterprise search, which depends heavily on the kind of WAN connectivity and in situ software connectors that SaaS vendors simply cannot provide today. Second, and perhaps more importantly: the dramatic rise of search appliance vendors (especially Google) has surely cut into demand for simple, web-oriented solutions of the type offered by SaaS vendors (Google itself put its basic hosted solution on hold for a few years while it waited for the Appliance to gather momentum). This doesn't mean you should avoid going the SaaS route; just sign on with your eyes open and make sure you understand the provider's future plans and focus.
Talking Search/BI Convergence
In the past year, the marketplace has seen substantial discussion and speculation about the "convergence" of big-time structured search (usually under the auspices of Business Intelligence tools) and big-time unstructured search (usually by traditional enterprise search products).
Enthusiasm was fueled when BI vendor Business Objects acquired text mining supplier, Inxight (Business Objects itself was subsequently acquired by SAP). To us, the convergence remains mostly talk. Most enterprise search tools that could retrieve information from unstructured datasets could also access and index databases as well. However, vice-versa was not always true: BI vendors -- and their customers -- don't always understand unstructured content.
Clearly, there are use-cases for this sort of convergence. For example, companies want to mine customer comments as well as customer data. But today, the two software segments remain quite distinct, mostly because customers are still trying to solve basic search and BI problems, before moving on to more advanced challenges.
Google Continues Long March to the Enterprise
This report contains a section focused on the Google Appliance, the Trojan horse of the enterprise search world. Google continues to improve its appliance -- and intimidate its competition -- even though (as you will see in our chapter), the appliance remains somewhat deficient as an enterprise search tool. Google's long-term plans for the appliance surpass simple search. Google can use it as a platform for other enterprise applications, perhaps some offered on a hosted basis. But it's a long way from the public web to the enterprise, and customers report that once you reach the limits of the appliance, you're pretty much stuck. It's a service in a box. Google found a great, underserved niche for simple search and has executed well on it. But it remains unclear whether Google the company truly understands the workaday needs of the enterprise.
Enduring Technical Challenges
One of the great surprises -- and, for many customers, disappointments -- of enterprise search is how technically challenging it becomes after you get beyond the basics. And you can get beyond the basics pretty quickly. Search and the discipline of information retrieval are among the most complex computer endeavors we face today. The nature of language itself is inherently baffling. Humans cannot make sense of some documents. Software doesn't do much better. But if technical challenges endure, then at least two trends in particular stand out today.
Platforms and Products Diverge
Is the fundamental problem with enterprise search a lack of power or a surfeit of complexity? The marketplace doesn't seem to be able to decide. Some vendors, such as IBM, continue to expand on their multifaceted search toolkits. Meanwhile, competitor Oracle is working to simplify its offering and conceal or abstract much of the underlying power. Neither approach is universally ideal, but it is a measure of a maturing market that vendors are tending to go one direction or the other. The good news for you the buyer is that you have clear choices: fulfill an immediate business need or develop long-term capacity. That debate is as old as enterprises have been adopting software. We make no judgments, but point out in our report that you have solid alternatives either way.
Application Management Conundrum
If search is a software application, then it should be managed like one. This sometimes comes as a surprise to even the most seasoned enterprise IT team who may labor under the misimpression that even a lower-end search product is "install and forget." Even the lowest-end search platforms -- and even appliances like Google -- can be configured and extended.
But, of course, configurations beg management and testing themselves. In short, enterprise search has the enduring need for proper software development lifecycles and code / configuration management.
Unfortunately, most (if not all) search platforms do not make configuration management simple. Most assume you will not have a development, staging, or QA instance of the search application itself. Many allow for overlapping code, command-line, and browser-based configurations and customizations, making it hard for administrators and developers to separate concerns.
As search tools get ever more powerful, the more it becomes incumbent on you to manage them with the same care that you manage your other complex, mission-critical applications.
*Wrapping Up
So, looking at the problem of enterprise search, you'll continue to see new buzzwords, but mostly you will continue to face the enduring challenge of collecting, securing, understanding, and displaying content. Search technology does get incrementally better, but your repositories are getting monumentally larger. Treat search like the serious project it is before you invest in any tool.
Source: http://www.cmswatch.com/Feature/170-Search-Trends
Monday, February 11, 2008
From-the-Top Interview with ontoprise GmbH
Written by Scott Koegler
This From-the-Top interview is with Prof. Dr. Angele Jürgen, Co-founder and CTO of Ontoprise GmbH.
SR: What is the current focus of your company's business?
Jürgen: The focus of our business is to provide mature and industry-proven Semantic Web infrastructure technologies like reasoners, ontology modeling environments, etc. to our partners and clients. Our partners create complete semantic solutions or enhance their own existing products with these technologies or directly apply our products within their customer projects. In this way, we are aiming to expand our excellent positioning as a technology and market leader.
SR: How has this focus changed in the last 2 years?
Jürgen: Having successfully implemented several projects in the industry ourselves, we noticed that an increased growth can only be achieved with a strong partner base. Thus, doing business with and via our partners became the focal point of our ambitions. We are very proud that we successfully have set up several solid and working partnerships already.
SR: What are your current initiatives?
Jürgen: From a technical point of view the “marriage” of the two different logical frameworks OWL and F-logic /Rules is the key development initiative we are undertaking, combining the advantages of both approaches. Beside that, we just started a service initiative around Semantic MediaWiki. The combination of our quality-approved distribution of Semantic MediaWiki, a set of powerful extensions for the productive use of SMW, and our high-level services is the perfect starting point for companies to introduce and operate Semantic MediaWiki in their organizations.
SR: How has the market for semantic technology changed over the last year?
Jürgen: Up to now, early adopters apply our products in productive environments. In the last year, semantic technology became more and more aware in the industry. For instance, the rate of participants from the industry at the Semtech conference in San Jose has grown strongly and there was a great atmosphere of departure. So you got the feeling that corporate Semantic Web really starts to take off, which is backed by the growing number of customers for ontoprise. What are the greatest challenges to adopting and implementing semantic technology for your customers? The challenge is to bring a new, innovative and complex technology into the mindset of the customers. Similar to database technology 30 years ago, it is a complex technology and customers have to understand the huge possibilities you gain with that technology. Furthermore, it is always important to give the customer a realistic picture of benefit from semantics.
SR: How are you helping your customers address these challenges?
Jürgen: Basically, by delivering mature and complete products focusing on real-life business needs and by showing our customers industrial references which have proven that the value is greater than the challenges. What do you believe to be the greatest contribution semantic technology will make? Semantic technologies allow us to unleash logics from applications and to bring it to a more abstract and flexible layer. This allows complex things to be described more easily and in an understandable way not only for the IT experts, and that increases the flexibility.
SR: Describe your company's position in the industry with regard to the solutions you deliver.
Jürgen: Looking at our history, our experiences and our customers, we can truly claim to provide mature and industry-proven Semantic Web infrastructure technologies. By that, we are delivering the core backbone to the SemanticWeb, setting standards together with our partners and clients. For example, we are the only company worldwide with a reasoner for both logical frameworks: OWL and F-logic/Rules.
SR: What do you believe to be the state of the industry in terms of growth, maturity, and availability of viable products to address the needs of implementers of semantic technology?
Jürgen: The market is on one hand still in an innovative state – compared to the huge possibilities of semantic technologies in general. One the other hand, we have several customers using ontologies successfully to improve their processes. Kuka Robot, one of the world’s largest suppliers of industrial robots, has just rolled-out the second generation of Kuka.Expert to their service technicians worldwide after the productive use of the first implementation for approximately 3 years.
--------------------------------------------------------------------------------
Prof. Dr. Angele Jürgen is Co-founder and CTO of Ontoprise GmbH, a provider of semantic technologies. In 1994, he became a full professor in applied computer science at the University of Applied Sciences, Braunschweig, Gemany. From 1989 to 1994, he was a research and teaching assistant at the University of Karlsruhe, Institute AIFB. He did research on the execution of the knowledge acquisition and representation language KARL, which led to a Ph.D. (Dr. rer. pol.) from the University of Karlsruhe in 1993. From 1985 to 1989, he worked for the companies AEG, Konstanz, Germany, and SEMA GROUP, Ulm, Germany. He received the diploma degree in computer science in 1985 from the University of Karlsruhe. He published around 90 papers as books and journals, and as book, conference, and workshop contributions. Topics were about Semantic Web, semantic technologies, knowledge representation, and their practical applications. He is leading several research and commercial projects. He gave more than 55 courses at Berufsakademien, Fachhochschulen and Universities. Topics were about: Expert Systems, Software Engineering, World Wide Web, Database Systems, Digital Image Analysis, Computer Graphics, Mathematics. He supervised around 30 master theses and PhDs.
Source: www.semanticreport.com
Thursday, January 24, 2008
“Future of the Internet Economy Conference 2008 ”
The ET News will hold “Future of the Internet Economy Conference 2008 ” on January 29th at Lotte Hotel, Seoul, Korea with the topic of “Web 2.0 Economy in the age of Global Convergence.”
In the morning session the general trends of current web development and the future vision will be discussed and information will be shared through ‘Key Notes’ and ‘Overview Talk Show’ of the representatives from leading companies in the internet business industry of Korea.
At the morning session on Web 2.0 Business Leader's Open Talk Show representatives from Saltlux Inc., KT, MS, OpenMaru, Daum, Semantics will be discussing on trends and vision of the business for the direction of new search services and Mash-up Services.
Kyung-il Tony Lee, the President and CEO of Saltlux Inc. will be the participant to this Open Talk Show from Saltlux Inc. and playing a key role in the talk show.
Tony Lee will also be presenting in a paper reading session with the topic of "Semantic Search inside Search 2.0."
In the afternoon session SNS Service, 3D Internet, the development direction of web 2.0 business and the next generation search technology will generally be discussed by the representatives from KT, NHN, and Semantics.
Tony Lee, commented on the Semantic Search inside Search 2.0, “At the conference we will be defining how the information can be customized and provided; how the information can be a knowledge linking each other; and how the information can be intellectualized.”
In the morning session the general trends of current web development and the future vision will be discussed and information will be shared through ‘Key Notes’ and ‘Overview Talk Show’ of the representatives from leading companies in the internet business industry of Korea.
At the morning session on Web 2.0 Business Leader's Open Talk Show representatives from Saltlux Inc., KT, MS, OpenMaru, Daum, Semantics will be discussing on trends and vision of the business for the direction of new search services and Mash-up Services.
Kyung-il Tony Lee, the President and CEO of Saltlux Inc. will be the participant to this Open Talk Show from Saltlux Inc. and playing a key role in the talk show.
Tony Lee will also be presenting in a paper reading session with the topic of "Semantic Search inside Search 2.0."
In the afternoon session SNS Service, 3D Internet, the development direction of web 2.0 business and the next generation search technology will generally be discussed by the representatives from KT, NHN, and Semantics.
Tony Lee, commented on the Semantic Search inside Search 2.0, “At the conference we will be defining how the information can be customized and provided; how the information can be a knowledge linking each other; and how the information can be intellectualized.”
Thursday, January 17, 2008
Saltlux Japan Branch Office Opened to Penetrate Asian Market.
Saltlux Inc. a Search 2.0 and Semantic technology specialized company announced yesterday that the Japan Branch Office was opened to effectively penetrate into the Japanese market and further Asian market based on this Japan Branch office.
Some of the global companies headquartered in Japan such as NTT, Hitachi, Toshiba, Fujitsu and others have paid interest and proposed collaboration for some Japanese projects based on the advanced technology from the Saltlux’s [IN2] brand useful to those projects. Saltlux has already exchanged MOU with Ubitech, a ubiquitous based intellectual information recommendation service development company, for the cooperative works in the fields of ‘Information Analysis utilizing Search and Text Mining', and ‘Context Awareness utilizing Semantic Technology’. Saltlux plans to do business together with NTT utilizing text mining technology to provide speedy and accurate information search and analysis to the Japanese users.
[IN2] is a service based search platform newly introduce in 2008 first in the field of search industry. In [IN2] platform it is possible to load user demanded services freely based on a new concept of search 2.0.
[IN2] is a intellectual search engine that enables expansion into text mining and semantic technology to strengthen the information accessibility and convenience based on the differentiation factors on multilingual information process.
Tony Kyung-il Lee, the President and CEO of Saltlux clearly says, “Some of Korean Software producers have tried hard to penetrate into Japanese market without success because the needs from the Japanese market is quite different from that of Korean users. However, [IN2] has passed the quality inspection test for Japanese users needs from various Japanese enterprises. And this will help Saltlux to effectively penetrate into not only Japanese but also other Asian markets. Base on this occasion of branch office opening, Saltlux will proactively make strategic marketing activities through local technical support and secure the sales partners in Japan.”
The Japanese search engine market size is as big as 130 billion won which is four time bigger in comparision with Korean market that is 35 billion won. When Semantic search engine utilizing text mining and semantic technologies will be added to this market, the total target market will be far bigger than this scale. Tony clearly mentioned that Saltlux will produce a visible result from the differentiated marketing activities and technical superiority of search 2.0 brand, [IN2] in Japan for 2008.
Some of the global companies headquartered in Japan such as NTT, Hitachi, Toshiba, Fujitsu and others have paid interest and proposed collaboration for some Japanese projects based on the advanced technology from the Saltlux’s [IN2] brand useful to those projects. Saltlux has already exchanged MOU with Ubitech, a ubiquitous based intellectual information recommendation service development company, for the cooperative works in the fields of ‘Information Analysis utilizing Search and Text Mining', and ‘Context Awareness utilizing Semantic Technology’. Saltlux plans to do business together with NTT utilizing text mining technology to provide speedy and accurate information search and analysis to the Japanese users.
[IN2] is a service based search platform newly introduce in 2008 first in the field of search industry. In [IN2] platform it is possible to load user demanded services freely based on a new concept of search 2.0.
[IN2] is a intellectual search engine that enables expansion into text mining and semantic technology to strengthen the information accessibility and convenience based on the differentiation factors on multilingual information process.
Tony Kyung-il Lee, the President and CEO of Saltlux clearly says, “Some of Korean Software producers have tried hard to penetrate into Japanese market without success because the needs from the Japanese market is quite different from that of Korean users. However, [IN2] has passed the quality inspection test for Japanese users needs from various Japanese enterprises. And this will help Saltlux to effectively penetrate into not only Japanese but also other Asian markets. Base on this occasion of branch office opening, Saltlux will proactively make strategic marketing activities through local technical support and secure the sales partners in Japan.”
The Japanese search engine market size is as big as 130 billion won which is four time bigger in comparision with Korean market that is 35 billion won. When Semantic search engine utilizing text mining and semantic technologies will be added to this market, the total target market will be far bigger than this scale. Tony clearly mentioned that Saltlux will produce a visible result from the differentiated marketing activities and technical superiority of search 2.0 brand, [IN2] in Japan for 2008.
Tuesday, January 15, 2008
Intellectual Search Engine [IN2] from Saltlux Inc. won Digital Innovation Grand Prix by Han Kook Ilbo (Korea Times).
Korea Times (www.hankooki.com), one of the major daily newspaper in Korea announced that Saltlux Inc. will be awarded the "Digital Innovation Grand Prix" given by the Korea Times at the ceremony on January 17, 2008 for the development of [IN2]DOR, the next generation intellectual search engine and launch to the market during the 2008.
Saltlux Inc., a Search 2.0 and Semantic technology specialized company, is opening a new era of the next generation intellectual search market. Saltlux has launched [IN2]DOR, a service oriented intellectual search platform to provide optimum business environment to customers based on its know-how from the long experiences.
The search platform [IN2] based on search 2.0 characterized by the improved user accessibility has adopted the text mining and semantic technologies to provide the speedy analysis and provide of mass information.
Being differentiated from the current integrated search engine, [IN2]DOR enables accurate and customized search, and the search quality may be improved continuously. [IN2]DOR has functions of automatic summarization and translation of information between multi-national languages such as Korean, Japanese and English. So that multilingual cross search function is possible, i.e., enquiries in one language may get search results of documents in other languages.
What is noteworthy is that Saltlux has successfully exported OEM version of this software product to German ontoprise GmbH, a world renowned semantic web company in 2007. Based on this circumstance Saltlux will try to attack the European market proactively. Tony Kyung-il Lee, the President and CEO of Saltlux Inc. said, “[IN2]DOR will be our key product and service for our plan to achieve ten billion Won sales this year. And it will further help Saltlux to expand our total sales in the future through strengthened competitiveness and R&D capability.”
Saltlux Inc., a Search 2.0 and Semantic technology specialized company, is opening a new era of the next generation intellectual search market. Saltlux has launched [IN2]DOR, a service oriented intellectual search platform to provide optimum business environment to customers based on its know-how from the long experiences.
The search platform [IN2] based on search 2.0 characterized by the improved user accessibility has adopted the text mining and semantic technologies to provide the speedy analysis and provide of mass information.
Being differentiated from the current integrated search engine, [IN2]DOR enables accurate and customized search, and the search quality may be improved continuously. [IN2]DOR has functions of automatic summarization and translation of information between multi-national languages such as Korean, Japanese and English. So that multilingual cross search function is possible, i.e., enquiries in one language may get search results of documents in other languages.
What is noteworthy is that Saltlux has successfully exported OEM version of this software product to German ontoprise GmbH, a world renowned semantic web company in 2007. Based on this circumstance Saltlux will try to attack the European market proactively. Tony Kyung-il Lee, the President and CEO of Saltlux Inc. said, “[IN2]DOR will be our key product and service for our plan to achieve ten billion Won sales this year. And it will further help Saltlux to expand our total sales in the future through strengthened competitiveness and R&D capability.”
Open Widow to meet with the world – Search 2.0 [Article from ET News 2008-01-14]
At the beginning of the year in 2008, Wikipedia was the one who gave surprise to the internet search world. The Wikia Inc., an enterprise with well-known online encyclopedia is the leader in web 2.0. Jimmy Wales, the co-founder of Wikia Inc. has recently introduced a new search engine to compete with Google search.
Wikia Inc. that was co-founded by Wales has successfully developed the basis of open sources based on the web 2.0 philosophy of “participation, share and group intelligence” and succeeded in building a new search engine platform through the cooperation work of search engine oriented engineers who finally created a product like Wikipedia.
It is now starting the ‘Search 2.0' era. The next generation search engines are being developed and poured into the market to succeed the fame of Google and Naver. Already the cyber world is heated-up with the search. Search has already established in the internet market as one of the leader. The internet industry has been saturated for several years and oligopolized by a few enterprises.
In accordance with the KoreanClick, 65% of the internet search market was shared by the two companies of Naver and Daum. And top 10 internet companies share over 85%. The market is in the growth stage passing from the dissemination stage.
In the internet field where the speed of technology development is very high, it is very hard to see more innovative services these days. None of the ‘killer contents’ has been introduced after the Daum Hanmail (1997), Daum Café (1999), Cyworld (2001), Naver Knowledge iN (2002), and Naver Blog (2003). The productive internet ecosystem is being disrupted.
In this kind of market environment Search must be one of the most influential parameter among many variables. Google and Naver implanted the firm belief that one can hold supremacy in the market with only one, search technology. The environmental intra-structure became ripe. The internet environment is being changed. High speed communication network is rapidly moving from wire to wireless. Internet tools have been diversified to TV and mobile phone. Desk-top PC is fading away and web-top world is fading in. The search engine is also evolving together with this trends.
The right answer for the future search technology that will lead the market is simple. It will be depended on the accuracy of the answer to the user’s question.
The future search trend would likely be processed three ways. First of all it is the ‘individualized’ search that gives artificial intellectual type of answers based on the s individual user history.
Secondly, ‘specialization’ that could provide rich and distinct information would be the general trend. The ‘3D reality based search technology’ is being focused as the audio files draw attention among the internet contents.
Lastly, the artificial intellectual search technology will be introduced to provide more accurate answer through processing of the collected information based on semantic web technology rather than providing the immediate type of answer.
Tony Kyung-il Lee, the President and CEO of Saltlux Inc. makes diagnosis, “During the year of 2008 a new paradigm of search will be formed through the commercialization of the next generation search service that will overthrow the currently existing search engines like Naver and Google.”
Wikia Inc. that was co-founded by Wales has successfully developed the basis of open sources based on the web 2.0 philosophy of “participation, share and group intelligence” and succeeded in building a new search engine platform through the cooperation work of search engine oriented engineers who finally created a product like Wikipedia.
It is now starting the ‘Search 2.0' era. The next generation search engines are being developed and poured into the market to succeed the fame of Google and Naver. Already the cyber world is heated-up with the search. Search has already established in the internet market as one of the leader. The internet industry has been saturated for several years and oligopolized by a few enterprises.
In accordance with the KoreanClick, 65% of the internet search market was shared by the two companies of Naver and Daum. And top 10 internet companies share over 85%. The market is in the growth stage passing from the dissemination stage.
In the internet field where the speed of technology development is very high, it is very hard to see more innovative services these days. None of the ‘killer contents’ has been introduced after the Daum Hanmail (1997), Daum Café (1999), Cyworld (2001), Naver Knowledge iN (2002), and Naver Blog (2003). The productive internet ecosystem is being disrupted.
In this kind of market environment Search must be one of the most influential parameter among many variables. Google and Naver implanted the firm belief that one can hold supremacy in the market with only one, search technology. The environmental intra-structure became ripe. The internet environment is being changed. High speed communication network is rapidly moving from wire to wireless. Internet tools have been diversified to TV and mobile phone. Desk-top PC is fading away and web-top world is fading in. The search engine is also evolving together with this trends.
The right answer for the future search technology that will lead the market is simple. It will be depended on the accuracy of the answer to the user’s question.
The future search trend would likely be processed three ways. First of all it is the ‘individualized’ search that gives artificial intellectual type of answers based on the s individual user history.
Secondly, ‘specialization’ that could provide rich and distinct information would be the general trend. The ‘3D reality based search technology’ is being focused as the audio files draw attention among the internet contents.
Lastly, the artificial intellectual search technology will be introduced to provide more accurate answer through processing of the collected information based on semantic web technology rather than providing the immediate type of answer.
Tony Kyung-il Lee, the President and CEO of Saltlux Inc. makes diagnosis, “During the year of 2008 a new paradigm of search will be formed through the commercialization of the next generation search service that will overthrow the currently existing search engines like Naver and Google.”
Friday, January 11, 2008
[2008 Hot Issue by ET News] War on the Next Generation Search Engine in the Market
[All road leads to search.] 2008 may be recorded as the year of demonstration of this truth. The Search has been the keyword that heated up the internet industry for several years. The success stories of Google and Naver created the concept of “internet=search” and the world has changed to the search centered society. The search has been absolutely powerful to obtain so much information from all the locations in the world. Without search no one can talk of the internet itself.
The trend of time would not seem to be changed in this year. The search oriented internet circulation structure would rather be stronger. It is forecasted that the internet service would continuously be changed from search to portal, from portal to media, and from media to search again in the year of 2008. The search will expand its service territory from PC based desk-top to other various terminal like mobile phone and TV being engaged with the mega-trend of “convergence”.
Especially, the mobile search service which provides search environment in the mobile phone similar to desk-top will surely heat the communication and internet industries in 2008. The mobile search service has already technically been realized even though the user environment, transfer speed and recognition are inferior. The communication and portal businesses have declared the second generation of search era and compets for the leadership in the market. The search service attracts interest being gathered in upon the new market of IPTV. 2008 would be the experimental year for the success of the new IPTV’s soft landing.
New search technologies that have been developed in the laboratories would likely be introduced to the market. The typical technology is the semantic web platform. The semantic web based search engines will be established as the universal service. A new creative search technology will brilliantly be shown up and the next generation search runner will be exposed taking over Google and Naver.
The war on the search has already been started. The several companies have made reconstruction of their organizations and have been ready to compete in the market. For recent several years Naver has been predominant. Even though Daum, Yahoo, SK and KTH have sharpened the swords, the Naver’s empire becomes stronger. The search industry was blinded under the shadow of Naver. However, the market situation may not be forecasted. Strategies to attack and protect have been established by different companies already.
Naver will focus on the depth information retrieval. Its protection strategy is to meet the customers’ needs through customized retrieval results. Expecting industry first 1,000 billion Won sales, Naver may probably be successful in the Japanese market with the alpha version of retrieval engine in Japanese that has already been developed.
Daum is preparing an offensive marketing strategy based on the profit from retrieval advertisement that is being increased since 4th quarter 2007. Daum watches for the reversal of the lead in the market with UCC marketing what they think they have got the leadership in the market even though the copyright is another issue.
Together with Konan Technology, SK Communications is planning to penetrate into the search service market after the merge with Empass. They will seek the synergism between the strategies of the mother group company, SK Telecom and Cyworld-Empass.
◆Interview with Tony (Kyoung-il) Lee of Saltlux Inc.
“An era of the next generation search is now starting. It is an old fashioned to put a simple keyword and to simply list numerous information on the monitor. Search technology is being evolved to search semantically defined information. Now, the semantic web era has been started.” Tony Lee comments.
Tony Lee, the president and CEO of Saltlux Inc. is and expert in search technology. He has been working in this business field for longer than 10 years and is also working as a director of Semantic Information Technology Association and as the Chairman of the HCI Special Committee. Tony listed the “Semantic Web” as the key topic among search technology for this year. Semantic web is the next generation intellectual web that creates a new information through reading, understanding by the computer instead of human being. The current internet can only show the information what the user input based on the HTML language while the semantic web is the intellectual web that may be communicating with human.
Tony emphasizes, “It was the enterprise side where the semantic web business stated. The government and some of the enterprises are already using the semantic web search technology. In this year semantic web will be the general trend in the industry market and a few similar services will be introduced into the consumer market.” Tony continues, “2008 will be recorded as the first year of the next generation search engine era.”
The search service market is the single dominant market by Naver with the market share of 78.3%. The second market sharer is Daum with only 12%, and Empass, Yahoo and Google together share 5%. This trend of Naver’s dominance will be continued in 2008, too.
Total internet advertisement market is continuously roseate as ever. The market is forecasted by the Internet Marketing Association to grow 20% every year for the coming 4 year period. It will share over 20% of all the advertisement market. The keyword ads geared with search will lead the demand of the ads. It is commonly agreed opinion that the search ad market size in the year 2010 will be 1,000 billion Won, being equivalent to the total internet ads in 2007.
The trend of time would not seem to be changed in this year. The search oriented internet circulation structure would rather be stronger. It is forecasted that the internet service would continuously be changed from search to portal, from portal to media, and from media to search again in the year of 2008. The search will expand its service territory from PC based desk-top to other various terminal like mobile phone and TV being engaged with the mega-trend of “convergence”.
Especially, the mobile search service which provides search environment in the mobile phone similar to desk-top will surely heat the communication and internet industries in 2008. The mobile search service has already technically been realized even though the user environment, transfer speed and recognition are inferior. The communication and portal businesses have declared the second generation of search era and compets for the leadership in the market. The search service attracts interest being gathered in upon the new market of IPTV. 2008 would be the experimental year for the success of the new IPTV’s soft landing.
New search technologies that have been developed in the laboratories would likely be introduced to the market. The typical technology is the semantic web platform. The semantic web based search engines will be established as the universal service. A new creative search technology will brilliantly be shown up and the next generation search runner will be exposed taking over Google and Naver.
The war on the search has already been started. The several companies have made reconstruction of their organizations and have been ready to compete in the market. For recent several years Naver has been predominant. Even though Daum, Yahoo, SK and KTH have sharpened the swords, the Naver’s empire becomes stronger. The search industry was blinded under the shadow of Naver. However, the market situation may not be forecasted. Strategies to attack and protect have been established by different companies already.
Naver will focus on the depth information retrieval. Its protection strategy is to meet the customers’ needs through customized retrieval results. Expecting industry first 1,000 billion Won sales, Naver may probably be successful in the Japanese market with the alpha version of retrieval engine in Japanese that has already been developed.
Daum is preparing an offensive marketing strategy based on the profit from retrieval advertisement that is being increased since 4th quarter 2007. Daum watches for the reversal of the lead in the market with UCC marketing what they think they have got the leadership in the market even though the copyright is another issue.
Together with Konan Technology, SK Communications is planning to penetrate into the search service market after the merge with Empass. They will seek the synergism between the strategies of the mother group company, SK Telecom and Cyworld-Empass.
◆Interview with Tony (Kyoung-il) Lee of Saltlux Inc.
“An era of the next generation search is now starting. It is an old fashioned to put a simple keyword and to simply list numerous information on the monitor. Search technology is being evolved to search semantically defined information. Now, the semantic web era has been started.” Tony Lee comments.
Tony Lee, the president and CEO of Saltlux Inc. is and expert in search technology. He has been working in this business field for longer than 10 years and is also working as a director of Semantic Information Technology Association and as the Chairman of the HCI Special Committee. Tony listed the “Semantic Web” as the key topic among search technology for this year. Semantic web is the next generation intellectual web that creates a new information through reading, understanding by the computer instead of human being. The current internet can only show the information what the user input based on the HTML language while the semantic web is the intellectual web that may be communicating with human.
Tony emphasizes, “It was the enterprise side where the semantic web business stated. The government and some of the enterprises are already using the semantic web search technology. In this year semantic web will be the general trend in the industry market and a few similar services will be introduced into the consumer market.” Tony continues, “2008 will be recorded as the first year of the next generation search engine era.”
The search service market is the single dominant market by Naver with the market share of 78.3%. The second market sharer is Daum with only 12%, and Empass, Yahoo and Google together share 5%. This trend of Naver’s dominance will be continued in 2008, too.
Total internet advertisement market is continuously roseate as ever. The market is forecasted by the Internet Marketing Association to grow 20% every year for the coming 4 year period. It will share over 20% of all the advertisement market. The keyword ads geared with search will lead the demand of the ads. It is commonly agreed opinion that the search ad market size in the year 2010 will be 1,000 billion Won, being equivalent to the total internet ads in 2007.
Sunday, January 6, 2008
Happy New Year of 2008 to all the readers of this Saltlux Blog
All the Saltlux employees wish all the http://Saltlux.blogspot.com readers a Happy New Year of 2008.
According to the oriental philosophy the year of 2008 is the year of rat among the 12 animals symbolized for each year.
Rat is a symbol of diligence and productivity among animals, and so the fortune tellers make prediction of high productivity especially in the agriculture and in the brick industries in addition to the people who are in the productive ages.. They also predict happiness of all the people during the year because the rat is also thought as an animal with the industrious diligence which leads to wealth.
At Saltlux, We all wish all the http://saltlux.blogspot.com readers a Happy, Productive and Glorious Year during the full year of 2008, the Year of Rat.
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